Sweetgreen, the farm-to-table organic salad and frozen yogurt shop, this week confirmed another new location in the DC-metro area, at 1065 5th Street NW in the City Vista complex. This will be Sweetgreen’s 13thstore, opening in August of this year. It is approximately 1,450 square feet and complements City Vista’s already thriving lifestyle hub, developed by Edens and Avant.
Nathaniel Ru, one of Sweetgreen’s founding partners, notes “We are excited to be part of the Eden’s family at City Vista. They’re a landlord with a great vision for retail and a big focus on building local businesses. City Vista is a dynamic development with other concepts and friends that we admire.”
Sweetgreen employs a unique approach to design for each new store opening. For the City Vista location, Sweetgreen has skinned the windows with a customized version of the popular Holstee manifesto. The manifesto, which became a viral phenom online last fall with some 50 million views-to-date, traditionally opens with the line “This is your life.” Sweetgreen worked with Holstee to customize the empowering, feel-good copy by inserting a single, strategic word – “sweet” – to create the opener “This is your sweet life,” a nod to both Sweetgreen and the Sweetlife, which is the lifestyle that embodies the brand, according to Ru.
“We are excited to lend our manifesto to Sweetgreen for their newest storefront,” says Michael Radparvar, co-founder of Holstee. “Our brands share a similar mission: owning what you do and doing it with passion. Sweetgreen is a beautiful reminder for one of my favorite manifesto lines: ‘When you eat, appreciate every last bite.’ “
At every location, Sweetgreen makes an operation-wide effort to leave a gentle footprint on the planet. By using compostable packaging, design details and furniture made from reclaimed materials, and wind energy offset credits to power the stores, Sweetgreen continually aims to raise the bar in sustainability business practices.
Sweetgreen is re-defining the concept of fresh-casual cuisine. With a menu of sustainable food including salads and organic frozen yogurt with unique and seasonal toppings, Sweetgreen makes choosing to eat healthy and delicious food, simple. Founded in 2007 by Georgetown University seniors Nicolas Jammet, Jonathan Neman and Nathaniel Ru, Sweetgreen has grown from a single location to 12 current, open locations in the Washington, DC-metro and Philadelphia areas. For more information, visit www.sweetgreen.com.