Popular quick-service restaurant calls Wyoming home for good reason
In a year marked by bold menu innovations, remarkable growth and even an epic battle over the Taco Tuesday trademark, Taco John’s heart and heritage remains deeply embedded in its historic hometown of Cheyenne.
From humble beginnings at the Cheyenne Frontier Days to becoming a beloved national franchise, the brand’s signature flavors have been celebrated far and wide. For more than half a century, Taco John’s has not only satisfied appetites but also given back generously to the communities it serves.
The brand’s steadfast commitment to charity – exemplified by annual campaigns like Nachos Navidad® alongside ongoing support for local not-for-profits – has generated more than $650,000 in donations to Wyoming-based organizations in the last five years alone. This year, the company is partnering with HOPE, the Hispanic Organization for Progress and Education. Taco John’s has partnered with HOPE in years past and is a major supporter of their mission in Wyoming. Additionally, Taco John’s partnership with CORE – Children of Restaurant Employees – further exemplifies its dedication too the food service industry.
“Taco John’s started in Cheyenne with grit, commitment to service and compassion,” said CEO Jim Creel. “While we’ve expanded our company footprint to serve customers in the eastern part of the country, our roots run deep in Wyoming.”
Although portions of the corporate team have relocated to Minneapolis, the company’s headquarters remain firmly in Cheyenne, in the same building on 20th Street where they’ve been for decades. As its leadership looks ahead to 2024, Taco John’s legacy of authenticity, innovation and community engagement remains firmly rooted in its Wyoming heritage, promising a bright future that honors the Wild West spirit that has defined the brand since its inception.
Founded in 1969 in Cheyenne, Wyoming, Taco John’s has been serving bigger. bolder. better. flavors for more than 50 years. Today, Taco John’s operates and franchises nearly 400 restaurants in 23 states making it one of the largest Mexican quick-service restaurant brands in America. With bold originals like Potato Olés, Taco John’s knows how to Olé The Day. Taco John’s prides itself on serving generous portions of its signature menu items that are made-to-order using fresh, high-quality ingredients, seasonings, and sauces. The brand was listed on Entrepreneur’s “Top Food Franchises of 2023” under the “Mexican Food” category and was recently recognized by QSR Magazine as a “Top 15 Chain Ready to Contend as Fast Food’s Top Players.” Taco John’s is led by CEO Jim Creel, who was named one of “The Most Influential Restaurant CEOs in the Country” by Nation’s Restaurant News in 2022. For more information, visit tacojohns.com and follow Taco John’s on Facebook, Instagram, Twitter and TikTok.
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