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Wetzel's Pretzels Celebrates Fifth Annual National Wetzel Day with Free Pretzels for All on April 26th

Wetzel’s Pretzels Celebrates Fifth Annual National Wetzel Day with Free Pretzels for All on April 26th

Instagram Fans Also Receive an Additional Freebie to Keep the Pretzel Party Going In honor of National Pretzel Day on Friday April 26th, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its fifth annual “National Wetzel Day” celebration by offering a FREE Original Pretzel to every […]

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Wetzel's Pretzels Partners with Kitchen United to Test Delivery

Wetzel’s Pretzels Partners with Kitchen United to Test Delivery

Company continues to expand its footprint outside of traditional malls For guests in Pasadena, California, who know there’s simply nothing like a hot, fresh, scratch-made Wetzel’s Pretzel, today is their lucky day, as Wetzel’s Pretzels has announced its delivery test in partnership with locally based Kitchen United. Pretzel-loving fans can […]

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Wetzel's Pretzels Reports 2018 Results and 2019 Outlook

Wetzel’s Pretzels Reports 2018 Results and 2019 Outlook

Continued Same-Store Sales Growth and Expansion Highlight Banner Year Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced highlights and financial results for its 2018 fiscal year along with its outlook for fiscal year 2019. With more than 350 locations, the brand’s strategic growth across traditional and non-traditional […]

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Wetzel's Pretzels Continues East Coast Expansion

Wetzel’s Pretzels Continues East Coast Expansion

Opportunities Available Now for Multi-Unit Operators in the Boston Area Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to […]

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Wetzel's Pretzels Promotes Jennifer Schuler to CEO

Wetzel’s Pretzels Promotes Jennifer Schuler to CEO

Brand’s Former President and CMO Named to the Nation’s Restaurant News 2019 “Power List” Jennifer Schuler Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced that it has promoted Jennifer Schuler to CEO. Schuler, who has served as the company’s President since 2017, and previously served as Chief […]

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Wetzel's Pretzels Satisfies Guest Demand by Adding Cheesy Dog Bites to Permanent Menu

Wetzel’s Pretzels Satisfies Guest Demand by Adding Cheesy Dog Bites to Permanent Menu

Premium Product Offers an Irresistible Combination of Fresh, Craveable and Delicious From idea to limited time offer introduced three months ago, Cheesy Dog Bites have cultivated fans from the Wetz Coast to the East Coast. Dog Bites love has been so strong across the brand’s more than 340 locations and […]

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Wetzel's Pretzels Continues Domestic Expansion with Texas Development Focus

Wetzel’s Pretzels Continues Domestic Expansion with Texas Development Focus

Opportunities Available Now for Multi-Unit Operators Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast […]

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Wetzel's Pretzels Donates More Than $100,000 to Fight Childhood Hunger

Wetzel’s Pretzels Donates More Than $100,000 to Fight Childhood Hunger

Contributions from Leading Pretzel Brand Will Result in More Than 1 Million Meals to Children in Need Through No Kid Hungry Thanks to passionate Wetzel’s Pretzels team members, franchisees and customers across the country, the brand has announced it will donate more than $100,000 to No Kid Hungry, helping to […]

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Wetzel's Pretzels Continues Domestic Expansion with Seattle-Area Development Focus

Wetzel’s Pretzels Continues Domestic Expansion with Seattle-Area Development Focus

Opportunities Available Now for Multi-Unit Operators  Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast […]

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Wetzel's Pretzels Adds Veteran CFO to Leadership Team

Wetzel’s Pretzels Adds Veteran CFO to Leadership Team

Senior Finance Executive Tasked with Elevating Brand’s Category-Leading Same Store Sales  Wetzel’s Pretzels today announced that veteran retail finance executive, Kimberly Smith, has joined the team as its Chief Financial Officer. In this role, Smith will support the brand’s aggressive domestic and international growth, while elevating even further Wetzel’s Pretzel’s […]

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Wetzel's Pretzels Opens First Location in China

Wetzel’s Pretzels Opens First Location in China

Brand to Add Two Additional Locations in Shanghai this Summer  Wetzel’s Pretzels, the innovation leader in the fresh-baked pretzel category, today announced it has opened its first location in China, six months after signing a deal to enter the country. The location is the first of three Wetzel’s Pretzels which […]

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Wetzel's Pretzels Plans Strategic Expansion Across Texas

Wetzel’s Pretzels Plans Strategic Expansion Across Texas

Everything is Bigger in the Lone Star State – Including Franchise Opportunities  Freshly made from simple ingredients, the iconic Wetzel’s Pretzel brings smiles to the faces of everyone who bites into its golden-brown exterior. Wetzel’s Pretzel’s leadership invites multi-unit franchisees across Texas to uncover the business opportunity which leads to […]

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Wetzel's Pretzels Announces International Expansion Across China

Wetzel’s Pretzels Announces International Expansion Across China

First Location in Shanghai Scheduled to Open in Mid 2018 with 50 Planned for the Region  From a single pretzel shop to more than 340 locations throughout the country Wetzel’s Pretzels is a brand that resonates with consumers wherever it serves up its signature scratch-made pretzels or fresh lemonade. Today, […]

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Wetzel's Pretzels Celebrates Fourth Annual National Wetzel Day

Wetzel’s Pretzels Celebrates Fourth Annual National Wetzel Day

Free Pretzels for All Guests on April 26 and a Special Surprise for Those Who Follow the Company on Instagram In honor of National Pretzel Day on Thursday April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its fourth annual “National Wetzel Day” celebration by […]

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