“Daytime Café” opens fourth restaurant in Georgia

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today opened its fourth restaurant in metro Atlanta. The restaurant is located at 1830 Scenic Highway North in Snellville and employs approximately 25 people.

The new 4,000-square-foot Snellville restaurant holds an end-cap space in the Pharrs Village retail center and will feature a brand-new patio for outdoor dining. Last year, First Watch entered the Atlanta market and the state with the opening of restaurants in Johns Creek, Vinings/Smyrna and Dunwoody.

“They say Snellville is a place where everyone’s someone.  We feel the same way about our guests and look forward to serving the community of Snellville.” Said Chris Tomasso, chief marketing officer for First Watch “We aim to deliver an exceptional Breakfast, Brunch and Lunch experience daily and feel that becoming a part of Snellville is a perfect match for First Watch.”

The new Snellville restaurant features an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona, bringing its total unit count to 137. For more information, visit www.firstwatch.com.

“Daytime Café” continues aggressive growth strategy in home state

Award-winning Breakfast, Brunch and Lunch restaurant First Watch has announced plans to open its first restaurant in North Port, Fla., in the summer of 2014. The restaurant will employ approximately 25 people.

The new 3,500-square-foot restaurant, located at 17739 South Tamiami Trail in Cocoplum Village, will occupy space within a freestanding outparcel building and feature a patio for outdoor dining. Currently, there are 42 First Watch restaurants in Florida.

News of the North Port restaurant follows two other recent announcements for new restaurants in Florida in Deerfield Beach and Sea Ranch Lakes, both scheduled to open this spring.

“The First Watch brand has grown tremendously since we relocated our headquarters to Sarasota 27 years ago,” said Chris Tomasso, chief marketing officer for First Watch. “It seems only natural that we continue to expand our presence and bring our unique offerings, fresh flavorful ingredients and relaxed atmosphere to the North Port community.”

The new restaurant in North Port features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona, bringing its total unit count to 137. For more information, visit www.firstwatch.com.

Company continues aggressive expansion plans

First Watch Restaurants, Inc., the leading Breakfast, Brunch and Lunch concept, today announced the acquisition of Arizona-based restaurant company The Good Egg; including the brand, concept, all intellectual property and all 20 restaurants. Terms of the deal were not disclosed but the move solidifies First Watch’s position as the fastest-growing daytime-only company in the U.S.

“This acquisition significantly accelerates our growth in a very desirable market and strengthens our scope and reach in the Southwest,” said Ken Pendery, president and CEO of First Watch Restaurants, Inc. “The Good Egg is a well-established concept that was developed in Arizona, grew successfully, and has built a loyal and passionate customer base that we plan to nurture and grow.”

The current owners of The Good Egg opened the first restaurant in 1987 at 13802 N. Scottsdale Rd.  Original partners Charlie Syburg and Tom Barnett grew the concept to a total of 20 restaurants through organic growth and acquisition. There are currently 15 restaurants in the metro-Phoenix market and five restaurants in Southern Arizona. As the concept grew, Matt Trusela and Frank Collins joined as operating partners and will continue in their roles providing leadership in Arizona.

“Combining The Good Egg with First Watch represented a true strategic alignment and will provide our concept with the necessary resources to continue to grow,” said Syburg. “Additionally, our employees who have made the Good Egg one of Arizona’s best places for breakfast will have new and challenging career opportunities as part of First Watch’s aggressive national growth plans. We are grateful to our loyal customers and confident that this combination will continue to provide them with the service, quality and value they have come to expect.”

Kevin Hall, one of First Watch’s most seasoned operators with more than 20 years of experience with the company, will lead the operations of The Good Egg restaurants working closely with Trusela and Collins.  There will be no interruption in business as part of the transaction.

There are currently three First Watch restaurants in the Phoenix market which will remain open as usual following the transaction.

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona bringing its total unit count to 137. For more information, visit www.firstwatch.com.

Corporate chef brings more than 10 years of experience and creativity to the “Daytime Café”

Schaibly joins First Watch with more than 10 years of experience in the food service industry. As director of culinary/corporate chef, Schaibly will be responsible for the implementation of all culinary initiatives and Limited Time Only projects for First Watch. Additionally, he will focus on First Watch’s on menu strategy, recipe development, ingredient sourcing, product forecasting and procurement.

“Shane’s experience and love for creating unique seasonal food will be a fantastic addition to our team.” said Chris Tomasso, chief marketing officer for First Watch.  “We are excited to see the new flavors he will bring to our restaurants across the country as he looks to implement the latest in consumer culinary trends on our menus.”

Schaibly, a former corporate chef for Front Burner Brands (The Melting Pot. Burger 21, GrillSmith), has managed the culinary direction of multi-unit, multi-concept experiences including restaurants in the upscale dining, casual dining, and fast casual segments. He has extensive menu item ideation, research and development, and execution experience.

Schaibly received his Associate in Science degree in Culinary Arts from Johnson & Wales University in 2005. Schaibly was a sponsored participant at the 2013 Burger Bash during the SOBE Food and Wine Festival in Miami Beach, Fla. Schaibly also holds the current Guinness Book of World Records record for the World’s Largest Cheese Fondue Set.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

First Watch Daytime Cafe Omaha, Nebraska

“Daytime Café” opens restaurants in Nashville and Omaha, and announces growth plans for Lexington

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today opened new restaurants in Nashville, Tenn. and Omaha, Neb., and announced plans for a third restaurant in Lexington, Ky. to open during the spring. Each restaurant will employ approximately 25 people.

The First Watch in Cool Springs is the second Nashville-area restaurant and is located at 1834 W. McEwen Drive in an end-cap space in the new Spring Creek Center in front of the Drury Plaza Hotel. The company plans to open three to five additional restaurants over the coming years throughout Nashville, including Green Hills, Belle Meade and West End near Vanderbilt University.

The First Watch in Omaha marks the concept’s debut into the local market. The restaurant is located at 1222 S. 71st St. in the Bed Bath & Beyond-anchored Shoppes at Aksarben retail center. Omaha-based Cutchall Management Company plans to open three restaurants over the next three years in Omaha as part of a multi-unit franchise agreement with First Watch. Cutchall currently operates more than 50 locations under eight different brands in Nebraska, Iowa, Kansas, Utah and Texas.

The new Hamburg-Winchester Road First Watch will be located in Hamburg Place, just off of I-75 and Winchester Road in Lexington. The 3,700 sq.ft. restaurant will occupy an end-cap space within a freestanding outparcel building and feature a patio for outdoor dining. The new restaurant is a part of a multi-unit franchise agreement with Holland Rosen Group, LLC announced in 2011 to open a total of eight restaurants throughout Lexington and Louisville by 2016.

“We look forward to continuing the exciting pace we set in 2013 with restaurant openings, and we are on target to do as well, if not better than last year.” said Chris Tomasso, chief marketing officer for First Watch. “We are excited to continue to bring our fresh approach to Breakfast, Brunch and Lunch to new and loyal foodies alike in these dynamic markets.”

The new restaurants will feature an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

“Daytime Café” inks deal for five locations in the Raleigh-Durham market

Award-winning Breakfast, Brunch and Lunch restaurant First Watch has signed a multi-unit franchise agreement with VIM Holdings to open five locations in the Raleigh-Durham market over the next four years.

VIM Holdings’ Founder and President Robert Frame has more than 20 years of experience in the restaurant industry. Previously, he was COO of Apple Gold, an Applebee’s franchise with more than 130 locations spanning 6 states and headquartered in Raleigh, N.C. He has also held executive-level operations positions with LongHorn Steakhouse and Waffle House. The first restaurant is expected to open in late 2014 in the Raleigh market. Each restaurant will employ approximately 25 people.

“First Watch is an exceptional brand with an outstanding reputation for great service and excellent food.” said Robert Frame, president of VIM Holdings. “We are extremely proud and enthused to be bringing the concept to the wonderful people of Raleigh.”

First Watch is known for delivering an excellent dining experience and fast, friendly service. A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

“Bob Frame is a proven restaurant operator with a tremendous amount of experience and success leading some great concepts,” said Ken Pendery, president and CEO for First Watch. “We look forward to working with Bob and his group to bring our unique fresh approach to Breakfast, Brunch and Lunch to his home market of Raleigh-Durham.”

First Watch restaurants feature an interior design that maximizes natural light provided during the restaurant’s daytime hours, and incorporates color tones that convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit www.firstwatch.com.

Frittata Rustica

Daytime Café offers three new menu items for a healthful new year

Helping patrons with healthy resolutions jump start the new year, First Watch, the award-winning Breakfast, Brunch and Lunch restaurant, today unveiled three new seasonal menu offerings available Monday, Jan. 13 through Sunday, March 2. These limited time dishes boast healthful benefits, like the ones found in super food kale.

“Our fresh seasonal offerings continue to be extremely popular with our loyal customers,” said Chris Tomasso, chief marketing officer for First Watch. “We take our commitment to providing fresh, flavorful, seasonal items seriously and enjoy the culinary creativity we are able to showcase with these menu items throughout the year.”

In addition to all the traditional First Watch favorites, guests will find the following seasonal items at their local First Watch for a limited time:

Frittata Rustica

A classic Italian-style omelet with sautéed kale, house-roasted crimini mushrooms, onions and tomatoes and topped with mozzarella and Parmesan cheeses. Served with a side of fresh greens dressed with lemon vinaigrette and a ciabatta crisp.

Resolution Hash

Resolution Hash

Two eggs any style atop a hash of fresh seasoned potatoes with turkey sausage, house-roasted crimini mushrooms, onions and tomatoes topped with hollandaise sauce and herbed goat cheese. Served with a side of fresh greens dressed with lemon vinaigrette.

Superfood Kale Salad

Superfood Kale Salad

Vitamin-rich baby kale and mixed greens with house made maple roasted carrots, warm grilled chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in a refreshing maple-lemon vinaigrette dressing and served with a ciabatta crisp.

First Watch’s fresh seasonal offerings are available in all restaurants Monday, Jan. 13 through Sunday, March 2, 2014.

First Watch is currently the largest daytime-only restaurant concept in the U.S. with 117 locations and continues to grow with 15 new restaurant openings planned for 2014.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant near you, visit http://www.firstwatch.com.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced the hiring of Joe Genovese as vice president, franchise development.

Genovese joins First Watch with more than 40 years of experience in the restaurant, foodservice and packaged goods industries. As vice president, franchise development for First Watch, Genovese will lead the franchising efforts, including sales and development for First Watch as the organization looks for quality partners to continue its aggressive growth strategy. First Watch boasts 115 restaurants nationally, opened 14 new locations in 2013, and has plans for nine openings during the first half of 2014.

“Joe’s experience, relationships and success in the industry will be a tremendous asset to our team as we continue our expansion plans for First Watch around the country.” said Ken Pendery, chief executive officer for First Watch.

An accomplished leader in the industry, Genovese joins First Watch from Starbucks Coffee Company where for the last 15 years he served in various roles including national account director and vice president, franchising for the Seattle’s Best brand. He has also served as executive vice president, marketing and chief development officer for AFC Enterprises.

Genovese received his M.B.A. at Fordham University in New York, and holds a bachelor of science in business administration from Manhattan College. He is active in Toastmasters, a member of the board of directors for Habitat for Humanity of Central Arizona, an advisory board member for uVu Technologies and a member of the advisory board for Manhattan College’s School of Business.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Award-winning Breakfast, Brunch and Lunch restaurant First Watch, today announced plans to open its eighth restaurant in the Cincinnati-area in the summer of 2014. The restaurant will employ approximately 25 people.

The new 3,500-square-foot restaurant, along with TGI Friday’s and Potbelly’s, will be located in a to-be-developed extension of the Northgate Mall near the Colerain Avenue and Springdale Road intersection. First Watch joins Kabuto, LongHorn Steakhouse and Cheddar’s in the newly developed center.

First Watch was recently voted “Best Breakfast” and “Best Sunday Brunch” by Cincinnati City Beat and “Best of the North” in Cincinnati Magazine.

“First Watch has been serving great Breakfast, Brunch and Lunch to Cincinnatians since we opened our first restaurant here in 1991,” said Chris Tomasso, chief marketing officer for First Watch. “We look forward to expanding our presence in this market and opening our doors to even more foodies in the community this coming summer.”

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

“Daytime Café” opens in Willow Lake West

Award-winning Breakfast, Brunch and Lunch restaurant First Watch continued its expansion in Indianapolis today with the opening of a new restaurant in the Willow Lake West center. The new 3,036-square-foot restaurant, located at 2902 W. 86th St. in the center anchored by Trader Joe’s and Pier 1 Imports, is now the fourth Indianapolis-area restaurant.

First Watch debuted in Indianapolis and the state in April 2012 with the opening of a restaurant at 3309 E. 86th St., just across from the Fashion Mall at Keystone. Four months later, a second First Watch restaurant opened its doors in downtown Indianapolis at 143 N. Illinois St., and earlier this year, First Watch opened in Carmel at 1950 E. Greyhound Pass. Each restaurant employs about 25 local employees.

“First Watch has been well-received in the Indianapolis market since we first opened our doors here just a little more than a year and a half ago.” said Chris Tomasso, chief marketing officer for First Watch. “We pride ourselves on our fresh and unique approach to Breakfast, Brunch and Lunch and look forward to providing fast, friendly service to even more residents in the community.”

The new restaurant in Willow Lake West features an interior design that maximizes the natural light provided during the restaurant’s daytime hours – conveying the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. Every entrée is made fresh to order, and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

This holiday season, give the gift of award-winning Breakfast, Brunch or Lunch and receive a gift in return. First Watch Restaurants announced today the launch of its annual holiday gift card promotion at its more than 110 restaurants across the U.S.

Holiday shoppers will receive $20 in Bonus Bucks for every $100 in gift cards purchased now through Tuesday, Dec. 31. The Bonus Bucks are valid Wednesday, Jan. 1, 2014, through Friday, Feb. 28, 2014.

“Gift cards have seemingly become one of the most commonly gifted holiday present in recent years, especially with the convenience of online shopping.” Said Chris Tomasso, chief marketing officer for First Watch. “This holiday promotion allows our customers to find the perfect gift for the foodie on their list while also receiving a small gift in return.”

First Watch is currently the largest daytime-only restaurant concept in the U.S. and continues to grow with nearly 15 new restaurant openings in 2013.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant or to purchase a gift card online, visit http://www.firstwatch.com.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its eighth restaurant in Southeast Florida in early 2014. The restaurant, located at 4717 N. Ocean Drive in the Sea Ranch Center, will employ approximately 25 people.

The new 3,949-square-foot restaurant will occupy the space formerly held by Sea Ranch Diner in the Publix Super Markets-anchored retail center. It will undergo a complete renovation and update including the addition of a patio for outdoor dining. The Sea Ranch Lakes restaurant will mark the eighth restaurant for First Watch in Southeast Florida. There are currently 41 restaurants in Florida.

News of the Sea Ranch Lakes restaurant follows two other recent announcements impacting Southeast Florida, which included details on a restaurant in Deerfield Beach scheduled to open in early 2014 and the relocation of the Boca Raton restaurant in Boca Village Square.

“Sea Ranch Lakes is a vibrant, close-knit community and one that we’re looking forward to introducing our unique daytime-only concept,” said Chris Tomasso, chief marketing officer for First Watch. “Southeast Florida is a great market for us, and given the recent success of our other openings in the region, we continue to explore opportunities to expand.”

First Watch has opened two restaurants in the area in recent months, including one in the Mission Bay Plaza at 20401 State Road 7 in Boca Raton and one in the Plaza at Wellington Green at 2335 S. State Road 7 in Wellington.

The new Sea Ranch Lakes restaurant will feature an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

First Watch, Orlando’s favorite Breakfast, Brunch and Lunch restaurant, continued its expansion in Central Florida with the opening of a new restaurant in Mills Park. The new 3,470-square-foot restaurant, located at 1414 North Mills Ave., is now the eighth Orlando-area restaurant and 42nd restaurant in Florida.

The restaurant occupies space within a freestanding outparcel building and features a patio for outdoor dining. First Watch joins about 13 other retailers in the Fresh Market-anchored retail center located in the Mills 50 district.

First Watch, which opened its first restaurant in Orlando in 1993, has won numerous awards in the area, some for several consecutive years, including “Best Breakfast” in the Orlando Magazine Dining Awards, “Best Brunch Restaurant” and “Best Power Breakfast Restaurant” in the Orlando Business Journal Readers’ Choice Awards, and “Best Breakfast” and “Best Brunch” in the Orlando Sentinel Foodie Awards.

“Orlando residents have been anxiously awaiting the opening of our Mills Park restaurant and we are equally excited for this grand opening,” said Chris Tomasso, chief marketing officer for First Watch. “Orlando has proven to be a great market for us over the past 20 years. We look forward to being a part of the vibrant Mills 50 district, and bringing our unique daytime offerings to the residents and merchants of this eclectic neighborhood.”

The new Mills Park restaurant features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

“Mills 50 District is known for its creativity and culture,” said Joanne Grant, executive director of Mills 50. “Over the years, we have evolved into a diverse, urban destination that is popular for its affordable and eclectic concentration of unique dining options. We are excited to welcome First Watch and their culinary innovation to our community.”

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Award-winning Breakfast, Brunch and Lunch restaurant First Watch made its debut in Knoxville today with the opening of a restaurant in Turkey Creek. The new 3,853-square-foot restaurant is located at 11682 Parkside Drive near the Publix Super Market.

The First Watch restaurant is operated by Knoxville-based Capstone Concepts, LLC as part of a multi-unit franchise agreement to open a total of eight restaurants over the next five years in Knoxville, Chattanooga, Bristol, Kingsport, Johnson City, Asheville, N.C., and Bowling Green, Ky. Capstone currently owns and operates restaurants in Tennessee, North Carolina and Kentucky.

“We’re incredibly excited about opening the First Watch in Turkey Creek. This is an outstanding brand with terrific food. The reaction from people who have eaten at one is always the same: they can’t wait to get back. We look forward to opening this restaurant and are already working on locations in Bearden and Halls. Come find out for yourself just how good it is,” said James Geib, chief operating officer for Capstone Concepts.

The new Knoxville restaurant features a 900-square-foot patio and an interior design that maximizes the natural light provided during the restaurant’s daytime hours – conveying the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

In 2011, First Watch opened its first company-owned restaurant in Tennessee with a location in Brentwood. More recently, plans were announced to open a restaurant in the Cool Springs community of Franklin, Tenn., in early 2014.

“The First Watch brand is in the midst of an aggressive expansion. Our recent openings in Nashville and Atlanta made bringing our unique Breakfast, Brunch and Lunch concept to the Knoxville community a natural progression,” said Kevin Hall, vice president of franchising for First Watch. “We are confident in the success of this restaurant and look forward to future growth in this market with Capstone Concepts leading the way.”

A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet, Fresh Fruit Crepes and Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch Pumpkin Pancake Breakfast

First Watch Roasted Butternut Squash Quinoa Bowl

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

“Daytime Café” announces plans for fifth restaurant in Georgia

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its fifth restaurant in metro Atlanta in early 2014. The restaurant will be located at 1830 Scenic Highway N. in Snellville and employ approximately 25 people.

The new 4,000-square-foot restaurant will hold an end-cap space formerly occupied by Chase Bank in the Pharrs Village retail center and feature a patio for outdoor dining. Earlier this year, First Watch entered the market and the state with the opening of restaurants in Johns Creek and Vinings/Smyrna.

News of the Snellville restaurant comes just weeks after the opening of First Watch’s third restaurant in the area at 1317 Dunwoody Village Parkway in Dunwoody. Also opening in early 2014 is a restaurant at the northeast corner of Old Milton Parkway and North Point Parkway in Alpharetta.

“We are very grateful for how graciously we were welcomed into the market and look forward to opening in many more neighborhoods and communities in the Atlanta metro area,” said Chris Tomasso, chief marketing officer for First Watch.

The new Snellville restaurant will feature an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch Pumpkin Pancake Breakfast

First Watch Roasted Butternut Squash Quinoa Bowl

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

“Daytime Café” opens in larger retail space a few doors down from original location

Award-winning Breakfast, Brunch and Lunch restaurant First Watch announced that it has relocated its restaurant at Boca Village Square just a few doors down within the center to 21170 St. Andrews Blvd. The new 3,400-square-foot restaurant, which opened today, features an outdoor patio and more seating than the original location. The move is part of the center’s extensive redevelopment.

News of this relocation comes just months after openings in West Boca Raton in the Mission Bay Plaza and Wellington in the Plaza at Wellington Green, bringing the total number of First Watch restaurants in Southeast Florida to six. First Watch currently has 41 restaurants in Florida.

“As we continue to expand our presence in South Florida, we are looking not only for opportunities to open new locations but also to grow our existing ones,” said Chris Tomasso, chief marketing officer for First Watch. “The Boca Village Square restaurant has gained a strong, loyal customer base since it opened just seven years ago, and when presented with the opportunity to expand, redesign and reach more guests with our unique offerings, we jumped at the chance.”

The new restaurant in Boca Village Square features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™, Fresh Fruit Crepes and Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to all the traditional First Watch favorites, the restaurant will feature a new seasonal menu highlighting fall’s most-loved foods. Fall seasonal menu items include a Pumpkin Pancake Breakfast, Roasted Butternut Squash Quinoa Bowl and Butternut Squash Soup, and are available in all restaurants through Nov. 3. First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch Pumpkin Pancake Breakfast

First Watch Roasted Butternut Squash Quinoa Bowl

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

“Daytime Café” announces plans for seventh restaurant in Southeast Florida

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its seventh restaurant in Southeast Florida in early 2014. The restaurant, located at 3600 W. Hillsboro Blvd. in the Deerfield Mall, will employ approximately 25 people.

The new 3,000-square-foot restaurant will hold an end-cap space formerly occupied by H&R Block and feature a patio for outdoor dining in the Publix Super Markets-anchored retail center. News of the Deerfield restaurant comes just months after First Watch opened in The Mission Bay Plaza at 20401 State Road 7, Boca Raton, and announced the relocation of the Boca Village Square restaurant to 21170 St. Andrews Blvd. in early October. First Watch currently has 41 restaurants in Florida.

“Over the past seven years, we have gained a strong, loyal costumer base in Southeast Florida that we are confident will carry over to this new restaurant in Deerfield Beach,” said Chris Tomasso, chief marketing officer for First Watch. “Given the proximity to our two Boca locations and the success of those restaurants, it seemed natural that we would look for a site in Deerfield Beach. We will continue seeking additional growth and expansion opportunities in this region and look forward to bringing our unique Breakfast, Brunch and Lunch offerings to even more residents.”

The new Deerfield restaurant will feature an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch Pumpkin Pancake Breakfast

First Watch Roasted Butternut Squash Quinoa Bowl

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

First Watch Pumpkin Pancake Breakfast

Fall has arrived early at First Watch. The award-winning Breakfast, Brunch and Lunch restaurant company today announced the debut of its new seasonal menu. Highlighting fall’s most-loved foods, such as pumpkin and butternut squash, the menu is available now through Sunday, Nov. 3.

“We take great pride in continuing to offer our guests fresh and seasonal dishes throughout the year,” said Chris Tomasso, chief marketing officer for First Watch. “These dishes have been extremely popular, and the fall ones will be no different. We know our guests are especially looking forward to the return of our signature fall favorite item – the Pumpkin Pancake Breakfast.”

In addition to all the traditional First Watch favorites, guests will find the following items at their local restaurant for a limited time:

Pumpkin Pancake Breakfast
Pumpkin Pancakes are back. Two fresh eggs cooked any style plus one of First Watch’s signature spiced Pumpkin Pancakes and Aidells’ grilled, all-natural Chicken Apple Sausage.

Roasted Butternut Squash Quinoa Bowl
A seasonal favorite, this protein-packed quinoa dish is mixed with house-roasted butternut squash, dried cranberries, all-natural white meat chicken breast and herbed goat cheese. Topped with candied walnuts and drizzled with balsamic dressing.

First Watch Roasted Butternut Squash Quinoa Bowl

Butternut Squash Soup
Rich and creamy, this butternut squash soup is sweetened with carrot and a touch of nutmeg – a delicious addition to that perfect fall day.

First Watch Butternut Squash Soup

First Watch’s fall seasonal menu items are available in all restaurants Sept. 9 through Nov. 3.

In addition to the launch of the fall menu, First Watch announced it has added two quinoa dishes to its regular menu. First Watch introduced its Pesto Chicken Quinoa Bowl in January as a limited-time offering. Due to its popularity, the dish remained on the spring menu and was followed in the summer by the Cherry Chicken Quinoa Bowl. These two dishes now join First Watch’s regular lineup of Breakfast, Brunch and Lunch offerings:

Pesto Chicken Quinoa Bowl
This protein-packed quinoa dish is mixed with kale, shredded carrots and house-roasted tomatoes. Topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta crumbles and fresh herbs.

Cherry Chicken Quinoa Bowl
First introduced on the summer menu, this protein-packed quinoa dish is tossed with house-roasted zucchini, dried cherries, all-natural white meat chicken breast and herbed goat cheese. Topped with sliced almonds, fresh herbs and drizzled with balsamic dressing.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

One in five children in America struggles with hunger. It’s a staggering statistic and one that First Watch hopes to help rectify. The award-winning Breakfast, Brunch and Lunch restaurant company today announced a yearlong campaign to raise more than $50,000 for Share Our Strength’s No Kid Hungry campaign. First Watch’s donation will help connect 500,000 meals to children at risk of hunger across the country.*

As part of the campaign, First Watch will donate 25 cents from every kid’s meal purchased for one year and 50 cents from each bag of its house-made granola sold in September. This is the first time ever that the granola is being offered for retail purchase.

“First Watch has been a major supporter of Share Our Strength® for the past five years, and this year, we are increasing our commitment,” said Chris Tomasso, chief marketing officer for First Watch. “We are striving for a record-breaking donation through our kid’s meal and granola sales with the hopes of helping connect nearly 500,000 meals to kids who need them. There is a powerful message here and one that we cannot ignore. Childhood hunger has to end, and this is just one way First Watch is trying to help.”

First Watch has partnered with the No Kid Hungry campaign since 2009 and has donated more than $90,000 to the cause. This year, First Watch is pledging to raise $50,000, which will help connect kids struggling with hunger to 500,000 meals. Money raised through the sale of its newly retailed 12-ounce bags of granola throughout the month of September will be in addition to the $50,000 contribution.

First Watch is known for its fresh, healthy approach to Breakfast, Brunch and Lunch, and its kid’s menu is no exception with choices that emphasize lean proteins, fruits, vegetables, whole grains and low-fat dairy. The kid’s menu, in cooperation with the National Restaurant Association’s Kids LiveWell program, features items that meet qualifying nutrition criteria based on leading health organizations’ scientific recommendations, including the 2010 USDA Dietary Guidelines.

For more information on Share Our Strength and No Kid Hungry, visit nokidhungry.org.

*This amount was determined on the basis that $1 can help connect a child with up to 10 nutritious meals, which is, in turn, based on the individual experiences of Share Our Strength’s grant recipients. It is provided to illustrate how community investments can be used to help end childhood hunger. Each contribution made to Share Our Strength represents a contribution to its original mission. Donations will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

“Daytime Café” continues expansion in Kentucky with second Lexington-area restaurant

Less than one year after First Watch’s debut in Lexington, the award-winning Breakfast, Brunch and Lunch restaurant company continued its expansion in the area today with the opening of a second restaurant located in the Simpson Center near the University of Kentucky.

The new 3,500-square-foot restaurant, located at 1080 S. Broadway Road, occupies a freestanding outparcel. It employs approximately 25 people and is the second restaurant operated by the Holland Rosen Group, LLC as part of a multi-unit franchise agreement to open up to eight restaurants throughout Lexington and Louisville over the next five years. In September 2012, First Watch made its debut in the area with a location at 3071 Richmond Road.

“We are very excited about our new location on South Broadway,” said Gary Holland of Holland Rosen Group, LLC. “We believe this will provide a convenient location to our customers that work downtown and go to UK. The new restaurant will provide more outdoor dining as well.”

The new Lexington restaurant will feature an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

“First Watch has had a great year in Lexington,” said Kevin Hall, vice president of franchising for First Watch. “With a proven partner like Holland Rosen Group, this second location will build off our success in the area and introduce even more Lexington residents to our fresh approach to Breakfast, Brunch and Lunch.”

A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet, Fresh Fruit Crepes and Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Brûléed Banana Waffle

One lucky winner per restaurant to receive Breakfast, Brunch or Lunch for two

Award-winning restaurant First Watch today announced new and current Sun eClub members will have the chance to win free Breakfast, Brunch or Lunch for two for a year at one of its 110 locations nationwide.

To enter the giveaway, guests must sign up for First Watch’s Sun eClub before Sept. 30 at their local restaurant. Current Sun eClub members are automatically entered, and one person per restaurant will be randomly selected to win.

As a member of First Watch’s Sun eClub, guests receive several benefits, including a buy one, get one free offer upon enrollment, a free entrée on their birthday, menu updates and special offers throughout the year.

“The Sun eClub is a great way to stay connected with your favorite First Watch,” said Chris Tomasso, chief marketing officer for First Watch. “We truly value our customers and what better way to thank them for the past 30 years than with a year of free Breakfast, Brunch or Lunch?”

Winners will be awarded 52 Brunch Bucks for use once per week, and each Brunch Buck offers complimentary Breakfast, Brunch or Lunch for two (a $20 value). For the official rules, visit www.firstwatch.com/summer-sweepstakes.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

French Toast Monte Cristo

Summer Cherry Chicken Quinoa Bowl

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Award-winning Breakfast, Brunch and Lunch restaurant First Watch has signed a multi-unit franchise agreement with Omaha-based Cutchall Management Company to open three restaurants over the next three years in Omaha.

The first restaurant is expected to open by the end of the year at 1222 S. 71st St. in the Bed Bath & Beyond-anchored Shoppes at Aksarben retail center. The 4,200-square-foot restaurant will hold an end-cap space formerly occupied by Burger Star and Donut Professor, and will feature an outdoor patio and large community table.

Cutchall, working with eight different restaurant concepts, currently operates more than 50 locations in Nebraska, Iowa, Kansas, Utah and Texas.

“The First Watch brand really fits our strategy of ‘Best in Class,’” said Greg Cutchall, president and CEO for Cutchall Management Company. “We are excited to be chosen as the developer for the metro Omaha and Lincoln markets. With many healthy and one-of-a-kind menu choices, we feel it will be well received by the public. We chose the fast-growing Aksarben area, centrally located in Omaha, as the perfect location for our first First Watch location.”

First Watch is known for delivering an excellent dining experience and fast, friendly service. A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

“Cutchall Management Company is a well-known franchisee in the Omaha market and has proven success with some of the most recognized brands in the restaurant industry,” said Kevin Hall, vice president of franchising for First Watch. “We’re looking forward to working with Greg and his team in expanding our reach and bringing our fresh approach to Breakfast, Brunch and Lunch even further out west.”

When the new First Watch restaurant opens, it will feature an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

Each of the restaurants will employ approximately 25 people.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 14 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit www.firstwatch.com.

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its second Lexington-area restaurant in August. The restaurant will be located in the Simpson Center near the University of Kentucky and will employ approximately 25 people.

The new 3,500 sq. ft. restaurant, located at 1080 S. Broadway Road, will occupy a freestanding outparcel, which formerly housed an Atlanta Bread Company. This location will mark the second restaurant operated by the Holland Rosen Group, LLC as part of a multi-unit franchise agreement to open up to eight restaurants throughout Lexington and Louisville over the next five years.

The first Lexington First Watch opened in late 2012 at 3071 Richmond Road.

“Ron, Charlie and I are truly excited about our Lexington expansion for First Watch,” said Gary Holland of Holland Rosen Group, LLC. “We believe that we have chosen another terrific location to carry on our mission of serving the best Breakfast, Brunch and Lunch to the wonderful city of Lexington.”

A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps

“We look forward to continuing our growth in the Lexington market with the support of Gary and Ron,” said Kevin Hall, vice president of franchising for First Watch. “Given the success of our first location, we expect the Simpson Center restaurant to thrive and be a welcome addition to the community.”

The new Lexington restaurant will feature an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit www.firstwatch.com.

Brûléed Banana Waffle

Beat the heat this summer with new menu items at award-winning Breakfast, Brunch and Lunch restaurant First Watch. The summer limited-time offering, available starting Monday, July 8, features indulgent items that showcase summer’s flavors.

In addition to all the traditional First Watch favorites, guests will find the following items at their local restaurant during this limited time:

Brûléed Banana Waffle
A light and airy waffle topped with caramelized brûléed bananas, brown sugar glazed bacon, a sweet cream sauce drizzle and bacon-infused syrup. $7.99

French Toast Monte Cristo

French Toast Monte Cristo
First Watch’s housemade sourdough French toast layered with ham, turkey, melted Swiss and creamy Dijonnaise grilled to perfection and coated with powdered cinnamon sugar. Served with dressed greens and a side of raspberry preserves for dipping. $7.79

Summer Cherry Chicken Quinoa Bowl

Summer Cherry Chicken Quinoa Bowl
Winter menu favorite quinoa is back – with a new twist. This protein-packed quinoa dish is tossed with house-roasted zucchini, dried cherries, all-natural white meat chicken breast and herbed goat cheese. Topped with sliced almonds, fresh herbs and drizzled with balsamic dressing. $8.79

Strawberry Mint Cooler

Strawberry Mint Cooler
A refreshing beverage of crushed strawberries garnished with fresh strawberry slices and mint leaves served over ice. $2.99

“These limited-time offering menus have provided a great vehicle for us to broaden our culinary vision and present new, craveable dishes with unique ingredients to our guests,” said Chris Tomasso, chief marketing officer for First Watch. “From quinoa and salmon to artichokes and fresh-fruit drinks, our new offerings provide another great reason to visit First Watch.”

The summer menu items are packed with refreshing in-season fruits such as cherries, strawberries and raspberries. First Watch uses only the freshest ingredients sourced locally whenever possible. The summer seasonal menu is available in all restaurants July 8 through August 25.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.