Tag Archive | First Watch

First Watch to Bring Award-Winning Breakfast, Brunch and Lunch to Chicago in 2020

First Watch to Bring Award-Winning Breakfast, Brunch and Lunch to Chicago in 2020

The concept chose Oak Brook for its first Greater Chicago opening Later this year, Chicagoans will get a taste of a new brunch spot in town – and another, and another. First Watch announced plans to bring its award-winning breakfast, brunch and lunch daytime café concept to Chicagoland, beginning with […]

Read the full story

Posted in News

First Watch Hires First Chief Transformation Officer

First Watch Hires First Chief Transformation Officer

Former PepsiCo executive Greg Barber fills the newly created role Award-winning breakfast, brunch and lunch concept First Watch today announced that it has hired Greg Barber as its new Chief Transformation Officer. In this newly created role, Barber is responsible for leading strategy development and will partner with First Watch’s […]

Read the full story

Posted in News

First Watch Jump Starts 2020 With New Menu Items

First Watch Jump Starts 2020 With New Menu Items

First Watch today announced new seasonal menu items to kick off the new year. The dishes, available nationwide*, highlight the breakfast, brunch and lunch concept’s focus on innovation and continue its trend of introducing unexpected flavors to the daytime dining experience. Fans of First Watch can enjoy the following dishes […]

Read the full story

Posted in News

NC Based First Watch Franchise Wins National Awards

NC Based First Watch Franchise Wins National Awards

VIM Holdings takes home two awards from First Watch national conference VIM Holdings, Inc., owner of multiple First Watch locations throughout the Triangle, has been recognized as “First Watch Franchisee of the Year” at the First Watch National Conference in Florida. Their franchise location in Wake Forest was also recognized […]

Read the full story

Posted in News

First Watch Expands Senior Leadership Team to Support Continued Growth

First Watch Expands Senior Leadership Team to Support Continued Growth

The company has appointed three new senior vice presidents. First Watch announced today that it has appointed three new senior leaders to its growing leadership team: Matthew Eisenacher, senior vice president of brand strategy and innovation; Rob Conti, senior vice president of information technology; and Calum Middleton, senior vice president […]

Read the full story

Posted in News

First Watch Hires Former Popeyes Executive as Chief Financial Officer

First Watch Hires Former Popeyes Executive as Chief Financial Officer

Industry veteran Mel Hope joins fast-growing daytime-only concept First Watch announced today that Mel Hope has joined its executive team as the company’s new Chief Financial Officer. This week, the leading breakfast, brunch and lunch concept welcomed Hope, who brings decades of experience leading complex public organizations like Popeyes Louisiana […]

Read the full story

Posted in News

First Watch Restaurants Announces CEO Transition

First Watch Restaurants Announces CEO Transition

Chris Tomasso to succeed Ken Pendery  First Watch Restaurants, Inc., the popular nationwide breakfast, brunch and lunch concept, today announced that current President Chris Tomasso will take on the additional role and title of Chief Executive Officer, succeeding Ken Pendery, who will become Executive Chairman of the Board. The move […]

Read the full story

Posted in News

First Watch Introduces Coffee Program with a Cause

First Watch Introduces Coffee Program with a Cause

Project Sunrise benefits the Mujeres en Café organization in Huila, Colombia Watch the video here! First Watch, the popular breakfast, brunch and lunch concept, announced today that it has partnered with Mujeres en Café (Women in Coffee) – an organization of female coffee growers in the Huila department of Colombia, […]

Read the full story

Posted in News

First Watch Helps Customers Jump Start the New Year

First Watch Helps Customers Jump Start the New Year

Daytime Café introduces three seasonal menu features, and a new handcrafted beverage First Watch, the popular breakfast, brunch and lunch concept, today introduced three new dishes nationwide as part of its limited-time Jump Start menu. This seasonal menu also brings back the company’s sought-after Million Dollar Bacon and introduces a […]

Read the full story

Posted in News

First Watch to Open on Fruitville and Honore

First Watch to Open on Fruitville and Honore

The locally based Daytime Cafe will open Monday First Watch, the popular locally based breakfast, brunch and lunch restaurant, today announced it will open the doors to its newest Sarasota restaurant on Monday, December 11. The new cafe will open at 7 a.m. at 5354 Fruitville Road in front of […]

Read the full story

Posted in News

First Watch to Open Fifth Houston Location

First Watch to Open Fifth Houston Location

The award-winning café will open on Friday, November 10 First Watch Restaurants, the popular breakfast, brunch and lunch concept that opened its fourth Houston restaurant in September, today announced that it will open the doors to its fifth on Friday, November 10. The new First Watch location will open at […]

Read the full story

Posted in News

First Watch Introduces New Holiday Dishes, Launches Annual Gift Card Promotion

First Watch Introduces New Holiday Dishes, Launches Annual Gift Card Promotion

Daytime Café incorporates shareables, including a Cinnamon Roll Waffle First Watch, the popular breakfast, brunch and lunch concept, is once again gifting its customers with a few sweet treats this holiday season. In addition to its annual gift card promotion, the company has launched a limited-time holiday menu which includes […]

Read the full story

Posted in News

Award-winning Brunch Concept to Make Springfield Debut

Award-winning Brunch Concept to Make Springfield Debut

First Watch will open on October 9 First Watch, the popular national breakfast, brunch and lunch restaurant, today announced that it will open the doors to its first Springfield restaurant. The new First Watch will open for business at 2946 S. National Ave. on Monday, October 9, at 7 a.m, […]

Read the full story

Posted in News

Popular Brunch Spot to Open in Brooksville

Popular Brunch Spot to Open in Brooksville

First Watch will open on October 9 First Watch, the popular Sarasota-based breakfast, brunch and lunch concept, announced today that it will open its newest restaurant on Monday, October 9, in Brooksville. The 3,200-square-foot restaurant will open at 7 a.m. at 12314 Cortez Blvd. in the new Cortez West shopping […]

Read the full story

Posted in News