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First Watch Restaurant Continues Maryland Expansion With Grand Opening in Gaithersburg


First Watch Restaurant Continues Maryland Expansion With Grand Opening in Gaithersburg

Muddy Branch Square location marks the fourth First Watch restaurant in the state

First Watch, the nation’s leading Breakfast, Brunch and Lunch restaurant, today continued its expansion in Maryland with the grand opening of its newest restaurant in Gaithersburg. Located at 802 Muddy Branch Road, the new restaurant occupies an end-cap space within Muddy Branch Square, the Giant Food-anchored center. The restaurant employs approximately 25 people. First Watch has three additional Maryland restaurants in Pikesville, Rockville and Timonium.

“As a community with a commitment to involvement, neighborliness and willingness to extend a helping hand, Gaithersburg is the perfect location for First Watch,” said Chris Tomasso, chief marketing officer for First Watch. “We’ve become known for the best breakfast in Rockville and we’re looking forward to sharing our unique menu offerings and fresh approach to Breakfast, Brunch and Lunch with Gaithersburg’s foodies and families alike.”

First Watch is recognized for its fresh approach to Breakfast, Brunch and Lunch and takes pride in its processes, products and ingredients to deliver award-winning and highly craveable dishes. First Watch uses the freshest ingredients possible, including cage-free eggs, 100% fresh-squeezed orange juice, and housemade granola and salsa. First Watch roasts their vegetables in house and looks to source produce locally whenever possible

In addition to serving fresh, delicious entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.

First Watch is a recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Pesto Chicken Quinoa Bowl. The “Daytime Café” features traditional favorites, including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurant Continues Maryland Expansion With Grand Opening in Gaithersburg

BLT Benedict


First Watch Restaurant Continues Maryland Expansion With Grand Opening in Gaithersburg

Shrimp & Grits


First Watch Restaurant Continues Maryland Expansion With Grand Opening in Gaithersburg

Bruleed Banana Waffle


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona bringing its total unit count to 140. For more information, visit www.firstwatch.com.

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First Watch to Open 10th Cincinnati-Area Restaurant


First Watch to Open 10th Cincinnati-Area Restaurant

Daytime Café continues rich tradition in Cincinnati with new Harrison Greene location

First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, today announced plans to open its 10th Cincinnati-area location in spring 2015. The new Harrison Greene restaurant will continue the tradition First Watch has established as the region’s go-to daytime café since opening its first Cincinnati-area restaurant in Kenwood in 1991.

“Since opening our first restaurant more than 30 years ago, we’ve worked hard to offer a menu and atmosphere that is unique and positions us as the nationwide leader in our category,” states Chris Tomasso, chief marketing officer for First Watch. “The Cincinnati region has played an important role in making this a reality, and we are excited to come to Harrison Greene.”

The Harrison Greene First Watch will be located at 5661 Harrison Avenue in the northwest end cap of the Harrison Greene shopping center. The new 3,813-square-foot restaurant will feature a patio for outdoor dining and employ approximately 25 people. First Watch currently has restaurants in Kenwood, Downtown Cincinnati, Covington, Hyde Park, Anderson, Harper’s Station, Union Centre, Princeton Plaza and Crestview Hills.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice, house-made granola, and salsa, house-roasted vegetables and looks to source produce locally whenever possible. In addition to serving fresh, delicious entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch to Open 10th Cincinnati-Area Restaurant

BLT Benedict


First Watch to Open 10th Cincinnati-Area Restaurant

Shrimp & Grits


First Watch to Open 10th Cincinnati-Area Restaurant

Bruleed Banana Waffle


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 140 restaurants across 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Serves Up Three New Summer Menu Items


First Watch Serves Up Three New Summer Menu Items

BLT Benedict

Daytime café adds BLT Benedict, Shrimp and Grits, and Bruleed Banana Waffle to its lineup

First Watch, the award-winning Breakfast, Brunch and Lunch restaurant, today unveiled three new seasonal menu offerings available today through Sunday, August 17. These limited time dishes Welcome Summer, boasting the freshness and fun of the season: the BLT Benedict, Shrimp and Grits, and the Bruleed Banana Waffle.

BLT Benedict

Two poached eggs on toasted Ciabatta with bacon, vine-ripened tomato slices, hollandaise sauce, lemon-dressed arugula, avocado slices and fresh herbs. Served with fresh seasonal fruit.

Shrimp & Grits

First Watch Serves Up Three New Summer Menu Items

Shrimp & Grits


Sautéed shrimp and Andouille sausage in a Cajun low-country reduction with house-roasted tomatoes, onions, peppers, corn and fresh herbs on Cheddar Parmesan cheesy grits. Served with Ciabatta toast.

Bruleed Banana Waffle

First Watch Serves Up Three New Summer Menu Items

Bruleed Banana Waffle


A guest favorite when it was initially offered last year, our light and airy waffle is topped with caramelized bruleed bananas, brown sugar glazed bacon, a sweet cream sauce drizzleand bacon-infused syrup.

“We’re excited to offer a new spin on some breakfast and brunch classics,” said Chris Tomasso, chief marketing officer for First Watch. “They offer a little bit of everything; a little sweet, a little savory and we think our guests will thoroughly enjoy them.”

First Watch is a recipient of more than 200 “Best Of” accolades in markets across the country and was recently recognized with a 2014 “MenuMasters Award” by Nation’s Restaurant News for Best Healthful Innovation for its Pesto Chicken Quinoa Bowl. The “Daytime Café” features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant near you, visit http://www.firstwatch.com.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Continues Growth in Metro Atlanta – Coming Soon to Kennesaw


First Watch Continues Growth in Metro Atlanta - Coming Soon to Kennesaw

First Watch, an award-winning Breakfast, Brunch and Lunch restaurant, today announced plans to open a sixth Atlanta-area restaurant in Kennesaw, Ga., in the fall of 2014. The new restaurant, which will employ about 25 people, will be located at 3815 Cherokee Street on the corner of Cherokee Street and Jiles Road. The 4,803-square-foot free-standing building will feature a patio for outdoor dining. First Watch currently has four Atlanta-area restaurants in Vinings, Dunwoody, Snellville and Johns Creek, with another restaurant planned to open in Alpharetta later this summer.

Kennesaw, known for its Civil War and locomotive history, was named one of the “Top 10 Best Towns for Families” by Family Circle, making it a great location for First Watch’s next restaurant.

“We are really excited to be part of a town with such rich history and tradition,” said Chris Tomasso, chief marketing officer for First Watch “Its active, family-oriented culture suits us perfectly. First Watch is also particularly excited about Kennesaw’s weekly farmer’s markets. As a restaurant that commits to source produce locally whenever possible, we appreciate a community that is dedicated to fresh foods.”

Taking freshness to heart, First Watch offers 100% fresh- squeezed Orange Juice; house-made granola, and salsa; house-roasted vegetables; and cage-free eggs. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

First Watch is a recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Pesto Chicken Quinoa Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch’s other Atlanta-locations are located at the following addresses:

Vinings:
1675 Cumerberland Parkway SE
Smyrna, GA 30090

Dunwoody:
317 Dunwoody Village Parkway
Dunwoody, GA 30338

Snellville:
1830 Scenic Highway North
Snellville, GA 30078

John’s Creek:
11720 Medlock Bridge Road
Johns Creek, GA 30097

Alpharetta (Coming Soon!)
3450 Old Milton Parkway
Alpharetta, GA 30009

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Continues Growth in Metro Atlanta - Coming Soon to Kennesaw

First Watch Continues Growth in Metro Atlanta - Coming Soon to Kennesaw

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch to Open Seventh Cleveland Area Restaurant


First Watch to Open Seventh Cleveland Area Restaurant

First Watch, the nation’s leading Breakfast, Brunch and Lunch concept today announced plans to expand its presence in Ohio with the opening of a new restaurant in Macedonia. First Watch currently has six additional Cleveland restaurants including Westlake, Rocky River, Mayfield Heights, Fairlawn, University Heights and Solon. The Macedonia restaurant will open in spring 2015.

“We are so excited to continue to be a part of such an evolving “foodie” movement in Cleveland,” said Chris Tomasso, chief marketing officer for First Watch. “We look forward to bringing our fresh approach to Breakfast, Brunch and Lunch to Macedonia and sharing our Daytime Café philosophy by offering unique, tasty recipes.”

The Macedonia First Watch will be located in an end cap space in the new the Macedonia Marketplace located on the Northeast corner of Route 82 and Route 8. The 3,500 square-foot restaurant will have an outdoor patio for dining and will employ approximately 25 people.

The new restaurant’s design will accentuate an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch to Open Seventh Cleveland Area Restaurant

First Watch takes freshness to heart starting each day cutting fresh fruit and vegetables, making items like French toast, crepe batter, granola and salsa from scratch, roasting vegetables in-house daily and offering 100% fresh-squeezed Orange Juice. First Watch also looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Pesto Chicken Quinoa Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch to Open Seventh Cleveland Area Restaurant

First Watch to Open Seventh Cleveland Area Restaurant

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Restaurants Announces Plans for Denver / Colorado Springs Expansion


First Watch Restaurants Announces Plans for Denver/Colorado Springs Expansion

Colorado foodies and breakfast lovers have reason to celebrate with the announcement that First Watch, The Daytime Café will bring its unique Breakfast, Brunch and Lunch concept to Denver and Colorado Springs later this year as part of a multi-unit development agreement with Fresh Start Colorado, LLC.

The first Colorado First Watch restaurant is expected to open later this year in Denver.

First Watch is recognized for its fresh approach to Breakfast, Brunch and Lunch and takes pride in its processes, products and ingredients to deliver award-winning and highly craveable dishes.

Boasting culinary credibility that is unmatched in its segment, First Watch is a recipient of more than 200 “Best Of” accolades as well as a 2014 “MenuMasters Award” by Nation’s Restaurant News for its Quinoa Power Bowl. The First Watch menu features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice, house-made granola, and salsa, house-roasted vegetables and looks to source produce locally whenever possible. In addition to serving fresh, delicious entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.

First Watch Restaurants Announces Plans for Denver/Colorado Springs Expansion

Fresh Start Colorado, LLC is made up of Rich Boyle, a 30+ year multi-unit restaurant developer and prominent local real estate developer Bill Schuck.

“We are very excited to bring such an exceptional brand like First Watch to Colorado,” said Boyle who will serve as the managing partner.

“We feel that Denver foodies and families alike will enjoy the unique menu offerings and fresh approach to Breakfast, Brunch and Lunch,” added Schuck, president of the Schuck Corporation.

“Denver and Colorado Springs have some great neighborhoods whose residents recognize and appreciate fresh ingredients, food made with care and healthy alternatives and we are thrilled to be bringing just that to them,” said Ken Pendery, President and CEO of First Watch.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurants Announces Plans for Denver/Colorado Springs Expansion

First Watch Restaurants Announces Plans for Denver/Colorado Springs Expansion

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Opens Third Lexington Area Restaurant


First Watch Opens Third Lexington Area Restaurant

Award–winning Breakfast, Brunch and Lunch restaurant First Watch today continues its expansion in the Lexington area with the opening of a third restaurant. The restaurant is located at 2251 War Admiral Way, Suite 130 in Hamburg Place, just off I-75 at the corner of Sir Barton and Winchester Rd in front of the Hobby Lobby and Sportsman’s Warehouse.

The new 3,700 sq.ft. restaurant occupies an end-cap space within a freestanding outparcel building and features a patio for outdoor dining. The restaurant employs approximately 25 people.

The Hamburg-Winchester Road First Watch is a part of a multi-unit franchise agreement with Holland Rosen Group, LLC announced in 2011 to open a total of eight restaurants throughout Lexington and Louisville by 2016.

“We are thrilled to continue expanding our partnership with First Watch in Lexington and look forward to bringing the community surrounding Hamburg Place this unique dining concept.” said Gary Holland of Holland Rosen Group, LLC.

The new restaurant’s design accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

“We are so excited to open another restaurant in The Bluegrass State,” said Chris Tomasso, chief marketing officer for First Watch. “Both Lexington and Louisville are fantastic cities for First Watch’s unique recipes, fresh, quality ingredients and top notch service.”

First Watch takes freshness to heart starting each day cutting fresh fruit and vegetables, making items like French toast, crepe batter, granola and salsa from scratch, roasting vegetables in-house daily and offering 100% fresh-squeezed Orange Juice. First Watch also looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.


First Watch Opens Third Lexington Area Restaurant

Lemon Ricotta Pancakes


First Watch Opens Third Lexington Area Restaurant

AB&J Waffle


First Watch Opens Third Lexington Area Restaurant

Smoked Salmon and Roasted Vegetable Frittata


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Restaurant Opens in Deerfield Beach


First Watch Restaurant Opens in Deerfield Beach

First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, continues its growth today with the opening of its new Deerfield Beach restaurant, bringing its total count to 118 restaurants in 16 states, including 43 in Florida. The restaurant will employ approximately 25 people.

“We’ve been fortunate to find more opportunities to grow in our home state,” said Chris Tomasso, chief marketing officer for First Watch. “After more than 30 years in Florida, we still get requests for new restaurants and look forward to now being a part of the community of Deerfield Beach with this opening.”

The Deerfield Beach restaurant is located at 3644 W. Hillsboro Blvd. in the Shoppes of Deerfield at the corner of Hillsboro Boulevard and Powerline Road. The new 3,000-square-foot restaurant holds an end-cap space formerly occupied by H&R Block and features a patio for outdoor dining in the Publix Super Markets-anchored retail center. First Watch opened other locations in Boca Raton late last year in the Mission Bay Plaza at 20401 State Road 7 and relocated the Boca Village Square restaurant to 21170 St. Andrews Blvd late last year. Last week, First Watch opened a new restaurant in Lauderdale-by-the Sea at Sea Ranch Center located at 4715 N. Ocean Drive.

The new restaurant features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation – all menu items are freshly prepared to order and the restaurant does not use deep fryers, microwaves or heat lamps.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice; house-made granola, salsa and dressings; house-roasted veggies and looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.; and is currently offering its Spring LTO through Sunday, May 11. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurant Opens in Deerfield Beach

Lemon Ricotta Pancakes


First Watch Restaurant Opens in Deerfield Beach

AB&J Waffle


First Watch Restaurant Opens in Deerfield Beach

Smoked Salmon and Roasted Vegetable Frittata


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch to Open 10th Tampa Bay Area Restaurant


First Watch to Open 10th Tampa Bay Area Restaurant

First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, today announced plans to open its tenth restaurant in the Tampa Bay-area in the fall of 2014 in Largo. Currently, there are 42 First Watch restaurants in Florida.

The Largo First Watch will be located at 13100 Seminole Boulevard in a to-be-developed shopping center across from the Largo Mall near the intersection of Seminole Boulevard and Ulmerton Road. The new 3,425-square-foot restaurant will feature a patio for outdoor dining and employ approximately 25 people.

“First Watch looks forward to becoming a breakfast tradition in the community of Largo,” said Chris Tomasso, chief marketing officer for First Watch. “With Largo’s recent growth and redevelopment, we felt it was a natural fit for our trendsetting daytime concept as we looked for opportunities to align with new communities.”

The new Largo restaurant’s design will accentuate an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation – all menu items are freshly prepared to order and the restaurant does not use deep fryers, microwaves or heat lamps.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice; house-made granola, salsa and dressings; house-roasted veggies and looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch to Open 10th Tampa Bay Area Restaurant

Lemon Ricotta Pancakes


First Watch to Open 10th Tampa Bay Area Restaurant

AB&J Waffle


First Watch to Open 10th Tampa Bay Area Restaurant

Smoked Salmon and Roasted Vegetable Frittata


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona bringing its total unit count to 137. For more information, visit www.firstwatch.com.

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First Watch Restaurants Expand Again, Opens in Sea Ranch Lakes


First Watch Restaurants Expand Again, Opens in Sea Ranch Lakes

“Daytime Café “continues strong growth pace in Southeast Florida

First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, continues the expansion of its footprint today with the opening of a new restaurant in Sea Ranch Center bringing its total count to 42 First Watch restaurants in Florida. The restaurant will employ approximately 25 people.

“With more than 30 years of success in Florida, we are excited to continue to grow in our home state,” said Chris Tomasso, chief marketing officer for First Watch. “We have been fortunate to have built a tremendously strong and loyal following in southeast Florida and look forward being a larger part of this vibrant and active community as we meet the residents of Sea Ranch.”

The First Watch in Sea Ranch Center is located at 4715 N. Ocean Drive under the band dome. The new 3,949-square-foot restaurant occupies the space formerly held by Sea Ranch Diner in the Publix Super Markets-anchored retail center. It recently under went a complete renovation and update, including the addition of a patio for outdoor dining.

The new restaurant features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation – all menu items are freshly prepared to order and the restaurant does not use deep fryers, microwaves or heat lamps.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice; house-made granola, salsa and dressings; house-roasted veggies and looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurants Debut Spring Seasonal Menu

Lemon Ricotta Pancakes


First Watch Restaurants Debut Spring Seasonal Menu

AB&J Waffle


First Watch Restaurants Debut Spring Seasonal Menu

Smoked Salmon and Roasted Vegetable Frittata


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Restaurants Debut Spring Seasonal Menu


First Watch Restaurants Debut Spring Seasonal Menu

Lemon Ricotta Pancakes

Daytime Café offers three new limited time menu items for a fresh start to spring

First Watch, the award-winning Breakfast, Brunch and Lunch restaurant, today unveiled three new seasonal menu offerings rolling out this week at restaurants nation-wide. These limited time dishes will be available through Sunday, May 11, and boast inspirational fresh flavors and highlight seasonal fruits like strawberries, the first fruit to ripen in the spring.

“Our springtime offerings add exciting, fresh flavors to our menu,” said Chris Tomasso, chief marketing officer for First Watch. “We take pride in providing fresh, seasonal items and showcasing our culinary creativity each new season. The spring menu is no exception with its three delicious dishes.”

In addition to all the traditional First Watch favorites, guests will find the following seasonal items at their local First Watch for a limited time:

Lemon Ricotta Pancakes

Fresh ricotta cheese added to First Watch’s signature multigrain pancakes. Served as a “mid stack” of two pancakes topped with fresh strawberries, creamy lemon curd and fresh mint.

AB&J Waffle

First Watch Restaurants Debut Spring Seasonal Menu

AB&J Waffle


A twist on a favorite. A light, airy Belgian waffle topped with warm, creamy almond butter, strawberry sauce, fresh strawberries and our crunchy, housemade granola.

Smoked Salmon and Roasted Vegetable Frittata

First Watch Restaurants Debut Spring Seasonal Menu

Smoked Salmon and Roasted Vegetable Frittata


A classic frittata with smoked salmon, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with dressed greens and a toasted ciabatta crisp.

First Watch’s fresh seasonal offerings are available in all restaurants through Sunday, May 11, 2014.

First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 locations and continues to grow with additional units under development throughout 2014.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.  All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant near you, visit http://www.firstwatch.com.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Restaurant to Open in Muddy Branch


First Watch Restaurant to Open in Muddy Branch

“Daytime Café” announces plans for expansion in Maryland

First Watch, the nation’s leading Breakfast, Brunch and Lunch concept today announced plans to expand its presence in Maryland with the opening of a new restaurant in Gaithersburg, Md., during the summer of 2014.  The restaurant will employ approximately 25 people. First Watch currently has three additional Maryland restaurants in Pikesville, Rockville and Timonium.

“As we look for areas to expand our First Watch presence, Muddy Branch, with its small town charm and deep history, was a natural fit for our local, neighborhood feel,” said Chris Tomasso, chief marketing officer for First Watch. “We look forward to bringing our fresh approach to Breakfast, Brunch and Lunch to this vibrant area and to becoming a family tradition in the community.”

The new First Watch will be located at 802 Muddy Branch Road and occupy an end-cap space within Muddy Branch Square. The 3,900-square-foot restaurant will feature a patio for outdoor dining in the Giant Food-anchored center.

The new restaurant’s design will accentuate an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch Restaurant to Open in Muddy Branch

First Watch takes freshness to heart starting each day cutting fresh fruit and vegetables, making items like French toast, crepe batter, granola and salsa from scratch, roasting vegetables in-house daily and offering 100% fresh-squeezed Orange Juice. First Watch also looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurant to Open in Muddy Branch

First Watch Restaurant to Open in Muddy Branch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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First Watch Continues Growth in Metro Atlanta, Opens in Snellville


First Watch Continues Growth in Metro Atlanta, Opens in Snellville

“Daytime Café” opens fourth restaurant in Georgia

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today opened its fourth restaurant in metro Atlanta. The restaurant is located at 1830 Scenic Highway North in Snellville and employs approximately 25 people.

The new 4,000-square-foot Snellville restaurant holds an end-cap space in the Pharrs Village retail center and will feature a brand-new patio for outdoor dining. Last year, First Watch entered the Atlanta market and the state with the opening of restaurants in Johns Creek, Vinings/Smyrna and Dunwoody.

“They say Snellville is a place where everyone’s someone.  We feel the same way about our guests and look forward to serving the community of Snellville.” Said Chris Tomasso, chief marketing officer for First Watch “We aim to deliver an exceptional Breakfast, Brunch and Lunch experience daily and feel that becoming a part of Snellville is a perfect match for First Watch.”

The new Snellville restaurant features an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Continues Growth in Metro Atlanta, Opens in Snellville

First Watch Continues Growth in Metro Atlanta, Opens in Snellville

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona, bringing its total unit count to 137. For more information, visit www.firstwatch.com.

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First Watch Restaurant to Debut in North Port


First Watch Restaurant to Debut in North Port

“Daytime Café” continues aggressive growth strategy in home state

Award-winning Breakfast, Brunch and Lunch restaurant First Watch has announced plans to open its first restaurant in North Port, Fla., in the summer of 2014. The restaurant will employ approximately 25 people.

The new 3,500-square-foot restaurant, located at 17739 South Tamiami Trail in Cocoplum Village, will occupy space within a freestanding outparcel building and feature a patio for outdoor dining. Currently, there are 42 First Watch restaurants in Florida.

News of the North Port restaurant follows two other recent announcements for new restaurants in Florida in Deerfield Beach and Sea Ranch Lakes, both scheduled to open this spring.

“The First Watch brand has grown tremendously since we relocated our headquarters to Sarasota 27 years ago,” said Chris Tomasso, chief marketing officer for First Watch. “It seems only natural that we continue to expand our presence and bring our unique offerings, fresh flavorful ingredients and relaxed atmosphere to the North Port community.”

First Watch Restaurant to Debut in North Port

The new restaurant in North Port features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurant to Debut in North Port

First Watch Restaurant to Debut in North Port

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona, bringing its total unit count to 137. For more information, visit www.firstwatch.com.

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First Watch Restaurants, Inc. Acquires Arizona-Based Breakfast, Brunch and Lunch Concept The Good Egg


First Watch Restaurants, Inc. Acquires Arizona-Based Breakfast, Brunch and Lunch Concept The Good Egg

Company continues aggressive expansion plans

First Watch Restaurants, Inc., the leading Breakfast, Brunch and Lunch concept, today announced the acquisition of Arizona-based restaurant company The Good Egg; including the brand, concept, all intellectual property and all 20 restaurants. Terms of the deal were not disclosed but the move solidifies First Watch’s position as the fastest-growing daytime-only company in the U.S.

First Watch Restaurants, Inc. Acquires Arizona-Based Breakfast, Brunch and Lunch Concept The Good Egg

Ken Pendery, CEO of
First Watch Restaurants

“This acquisition significantly accelerates our growth in a very desirable market and strengthens our scope and reach in the Southwest,” said Ken Pendery, president and CEO of First Watch Restaurants, Inc. “The Good Egg is a well-established concept that was developed in Arizona, grew successfully, and has built a loyal and passionate customer base that we plan to nurture and grow.”

The current owners of The Good Egg opened the first restaurant in 1987 at 13802 N. Scottsdale Rd.  Original partners Charlie Syburg and Tom Barnett grew the concept to a total of 20 restaurants through organic growth and acquisition. There are currently 15 restaurants in the metro-Phoenix market and five restaurants in Southern Arizona. As the concept grew, Matt Trusela and Frank Collins joined as operating partners and will continue in their roles providing leadership in Arizona.

“Combining The Good Egg with First Watch represented a true strategic alignment and will provide our concept with the necessary resources to continue to grow,” said Syburg. “Additionally, our employees who have made the Good Egg one of Arizona’s best places for breakfast will have new and challenging career opportunities as part of First Watch’s aggressive national growth plans. We are grateful to our loyal customers and confident that this combination will continue to provide them with the service, quality and value they have come to expect.”

Kevin Hall, one of First Watch’s most seasoned operators with more than 20 years of experience with the company, will lead the operations of The Good Egg restaurants working closely with Trusela and Collins.  There will be no interruption in business as part of the transaction.

There are currently three First Watch restaurants in the Phoenix market which will remain open as usual following the transaction.

First Watch Restaurants, Inc. Acquires Arizona-Based Breakfast, Brunch and Lunch Concept The Good Egg

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona bringing its total unit count to 137. For more information, visit www.firstwatch.com.

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First Watch Hires Shane Schaibly as Director of Culinary / Corporate Chef


Corporate chef brings more than 10 years of experience and creativity to the “Daytime Café”

Schaibly joins First Watch with more than 10 years of experience in the food service industry. As director of culinary/corporate chef, Schaibly will be responsible for the implementation of all culinary initiatives and Limited Time Only projects for First Watch. Additionally, he will focus on First Watch’s on menu strategy, recipe development, ingredient sourcing, product forecasting and procurement.

“Shane’s experience and love for creating unique seasonal food will be a fantastic addition to our team.” said Chris Tomasso, chief marketing officer for First Watch.  “We are excited to see the new flavors he will bring to our restaurants across the country as he looks to implement the latest in consumer culinary trends on our menus.”

Schaibly, a former corporate chef for Front Burner Brands (The Melting Pot. Burger 21, GrillSmith), has managed the culinary direction of multi-unit, multi-concept experiences including restaurants in the upscale dining, casual dining, and fast casual segments. He has extensive menu item ideation, research and development, and execution experience.

Schaibly received his Associate in Science degree in Culinary Arts from Johnson & Wales University in 2005. Schaibly was a sponsored participant at the 2013 Burger Bash during the SOBE Food and Wine Festival in Miami Beach, Fla. Schaibly also holds the current Guinness Book of World Records record for the World’s Largest Cheese Fondue Set.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Hires Shane Schaibly as Director of Culinary / Corporate ChefFirst Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch Continues Strong Growth Pace from 2013


First Watch Continues Strong Growth Pace from 2013

First Watch Daytime Cafe Omaha, Nebraska

“Daytime Café” opens restaurants in Nashville and Omaha, and announces growth plans for Lexington

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today opened new restaurants in Nashville, Tenn. and Omaha, Neb., and announced plans for a third restaurant in Lexington, Ky. to open during the spring. Each restaurant will employ approximately 25 people.

The First Watch in Cool Springs is the second Nashville-area restaurant and is located at 1834 W. McEwen Drive in an end-cap space in the new Spring Creek Center in front of the Drury Plaza Hotel. The company plans to open three to five additional restaurants over the coming years throughout Nashville, including Green Hills, Belle Meade and West End near Vanderbilt University.

The First Watch in Omaha marks the concept’s debut into the local market. The restaurant is located at 1222 S. 71st St. in the Bed Bath & Beyond-anchored Shoppes at Aksarben retail center. Omaha-based Cutchall Management Company plans to open three restaurants over the next three years in Omaha as part of a multi-unit franchise agreement with First Watch. Cutchall currently operates more than 50 locations under eight different brands in Nebraska, Iowa, Kansas, Utah and Texas.

The new Hamburg-Winchester Road First Watch will be located in Hamburg Place, just off of I-75 and Winchester Road in Lexington. The 3,700 sq.ft. restaurant will occupy an end-cap space within a freestanding outparcel building and feature a patio for outdoor dining. The new restaurant is a part of a multi-unit franchise agreement with Holland Rosen Group, LLC announced in 2011 to open a total of eight restaurants throughout Lexington and Louisville by 2016.

“We look forward to continuing the exciting pace we set in 2013 with restaurant openings, and we are on target to do as well, if not better than last year.” said Chris Tomasso, chief marketing officer for First Watch. “We are excited to continue to bring our fresh approach to Breakfast, Brunch and Lunch to new and loyal foodies alike in these dynamic markets.”

First Watch Continues Strong Growth Pace from 2013

The new restaurants will feature an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Continues Strong Growth Pace from 2013

First Watch Continues Strong Growth Pace from 2013

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch Restaurants Headed to North Carolina – Signs New Franchise Agreement


First Watch Restaurants Headed to North Carolina - Signs New Franchise Agreement

“Daytime Café” inks deal for five locations in the Raleigh-Durham market

Award-winning Breakfast, Brunch and Lunch restaurant First Watch has signed a multi-unit franchise agreement with VIM Holdings to open five locations in the Raleigh-Durham market over the next four years.

VIM Holdings’ Founder and President Robert Frame has more than 20 years of experience in the restaurant industry. Previously, he was COO of Apple Gold, an Applebee’s franchise with more than 130 locations spanning 6 states and headquartered in Raleigh, N.C. He has also held executive-level operations positions with LongHorn Steakhouse and Waffle House. The first restaurant is expected to open in late 2014 in the Raleigh market. Each restaurant will employ approximately 25 people.

“First Watch is an exceptional brand with an outstanding reputation for great service and excellent food.” said Robert Frame, president of VIM Holdings. “We are extremely proud and enthused to be bringing the concept to the wonderful people of Raleigh.”

First Watch is known for delivering an excellent dining experience and fast, friendly service. A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch Restaurants Headed to North Carolina - Signs New Franchise Agreement

“Bob Frame is a proven restaurant operator with a tremendous amount of experience and success leading some great concepts,” said Ken Pendery, president and CEO for First Watch. “We look forward to working with Bob and his group to bring our unique fresh approach to Breakfast, Brunch and Lunch to his home market of Raleigh-Durham.”

First Watch restaurants feature an interior design that maximizes natural light provided during the restaurant’s daytime hours, and incorporates color tones that convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurants Headed to North Carolina - Signs New Franchise Agreement

First Watch Restaurants Headed to North Carolina - Signs New Franchise Agreement

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit www.firstwatch.com.

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Jump Start Healthy Habits With New Seasonal Offerings At First Watch


Jump Start Healthy Habits With New Seasonal Offerings At First Watch

Frittata Rustica

Daytime Café offers three new menu items for a healthful new year

Helping patrons with healthy resolutions jump start the new year, First Watch, the award-winning Breakfast, Brunch and Lunch restaurant, today unveiled three new seasonal menu offerings available Monday, Jan. 13 through Sunday, March 2. These limited time dishes boast healthful benefits, like the ones found in super food kale.

“Our fresh seasonal offerings continue to be extremely popular with our loyal customers,” said Chris Tomasso, chief marketing officer for First Watch. “We take our commitment to providing fresh, flavorful, seasonal items seriously and enjoy the culinary creativity we are able to showcase with these menu items throughout the year.”

In addition to all the traditional First Watch favorites, guests will find the following seasonal items at their local First Watch for a limited time:

Frittata Rustica

A classic Italian-style omelet with sautéed kale, house-roasted crimini mushrooms, onions and tomatoes and topped with mozzarella and Parmesan cheeses. Served with a side of fresh greens dressed with lemon vinaigrette and a ciabatta crisp.

Resolution Hash

Jump Start Healthy Habits With New Seasonal Offerings At First Watch

Resolution Hash

Two eggs any style atop a hash of fresh seasoned potatoes with turkey sausage, house-roasted crimini mushrooms, onions and tomatoes topped with hollandaise sauce and herbed goat cheese. Served with a side of fresh greens dressed with lemon vinaigrette.

Superfood Kale Salad

Jump Start Healthy Habits With New Seasonal Offerings At First Watch

Superfood Kale Salad

Vitamin-rich baby kale and mixed greens with house made maple roasted carrots, warm grilled chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in a refreshing maple-lemon vinaigrette dressing and served with a ciabatta crisp.

First Watch’s fresh seasonal offerings are available in all restaurants Monday, Jan. 13 through Sunday, March 2, 2014.

First Watch is currently the largest daytime-only restaurant concept in the U.S. with 117 locations and continues to grow with 15 new restaurant openings planned for 2014.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant near you, visit http://www.firstwatch.com.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch Restaurants Hires Joe Genovese as Vice President, Franchise Development


Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced the hiring of Joe Genovese as vice president, franchise development.

Genovese joins First Watch with more than 40 years of experience in the restaurant, foodservice and packaged goods industries. As vice president, franchise development for First Watch, Genovese will lead the franchising efforts, including sales and development for First Watch as the organization looks for quality partners to continue its aggressive growth strategy. First Watch boasts 115 restaurants nationally, opened 14 new locations in 2013, and has plans for nine openings during the first half of 2014.

“Joe’s experience, relationships and success in the industry will be a tremendous asset to our team as we continue our expansion plans for First Watch around the country.” said Ken Pendery, chief executive officer for First Watch.

An accomplished leader in the industry, Genovese joins First Watch from Starbucks Coffee Company where for the last 15 years he served in various roles including national account director and vice president, franchising for the Seattle’s Best brand. He has also served as executive vice president, marketing and chief development officer for AFC Enterprises.

Genovese received his M.B.A. at Fordham University in New York, and holds a bachelor of science in business administration from Manhattan College. He is active in Toastmasters, a member of the board of directors for Habitat for Humanity of Central Arizona, an advisory board member for uVu Technologies and a member of the advisory board for Manhattan College’s School of Business.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch Restaurants Hires Joe Genovese as Vice President, Franchise DevelopmentFirst Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch to Open Eighth Cincinnati-Area Restaurant in 2014


First Watch to Open Eighth Cincinnati-Area Restaurant in 2014

Award-winning Breakfast, Brunch and Lunch restaurant First Watch, today announced plans to open its eighth restaurant in the Cincinnati-area in the summer of 2014. The restaurant will employ approximately 25 people.

The new 3,500-square-foot restaurant, along with TGI Friday’s and Potbelly’s, will be located in a to-be-developed extension of the Northgate Mall near the Colerain Avenue and Springdale Road intersection. First Watch joins Kabuto, LongHorn Steakhouse and Cheddar’s in the newly developed center.

First Watch was recently voted “Best Breakfast” and “Best Sunday Brunch” by Cincinnati City Beat and “Best of the North” in Cincinnati Magazine.

“First Watch has been serving great Breakfast, Brunch and Lunch to Cincinnatians since we opened our first restaurant here in 1991,” said Chris Tomasso, chief marketing officer for First Watch. “We look forward to expanding our presence in this market and opening our doors to even more foodies in the community this coming summer.”

First Watch to Open Eighth Cincinnati-Area Restaurant in 2014

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch to Open Eighth Cincinnati-Area Restaurant in 2014

First Watch to Open Eighth Cincinnati-Area Restaurant in 2014

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch Opens Fourth Indianapolis Area Restaurant


First Watch Opens Fourth Indianapolis-Area Restaurant

“Daytime Café” opens in Willow Lake West

Award-winning Breakfast, Brunch and Lunch restaurant First Watch continued its expansion in Indianapolis today with the opening of a new restaurant in the Willow Lake West center. The new 3,036-square-foot restaurant, located at 2902 W. 86th St. in the center anchored by Trader Joe’s and Pier 1 Imports, is now the fourth Indianapolis-area restaurant.

First Watch debuted in Indianapolis and the state in April 2012 with the opening of a restaurant at 3309 E. 86th St., just across from the Fashion Mall at Keystone. Four months later, a second First Watch restaurant opened its doors in downtown Indianapolis at 143 N. Illinois St., and earlier this year, First Watch opened in Carmel at 1950 E. Greyhound Pass. Each restaurant employs about 25 local employees.

“First Watch has been well-received in the Indianapolis market since we first opened our doors here just a little more than a year and a half ago.” said Chris Tomasso, chief marketing officer for First Watch. “We pride ourselves on our fresh and unique approach to Breakfast, Brunch and Lunch and look forward to providing fast, friendly service to even more residents in the community.”

First Watch Opens Fourth Indianapolis-Area Restaurant

The new restaurant in Willow Lake West features an interior design that maximizes the natural light provided during the restaurant’s daytime hours – conveying the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. Every entrée is made fresh to order, and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch Opens Fourth Indianapolis-Area Restaurant

First Watch Opens Fourth Indianapolis-Area Restaurant

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch Announces Holiday Gift Card Promotion


This holiday season, give the gift of award-winning Breakfast, Brunch or Lunch and receive a gift in return. First Watch Restaurants announced today the launch of its annual holiday gift card promotion at its more than 110 restaurants across the U.S.

Holiday shoppers will receive $20 in Bonus Bucks for every $100 in gift cards purchased now through Tuesday, Dec. 31. The Bonus Bucks are valid Wednesday, Jan. 1, 2014, through Friday, Feb. 28, 2014.

First Watch Announces Holiday Gift Card Promotion“Gift cards have seemingly become one of the most commonly gifted holiday present in recent years, especially with the convenience of online shopping.” Said Chris Tomasso, chief marketing officer for First Watch. “This holiday promotion allows our customers to find the perfect gift for the foodie on their list while also receiving a small gift in return.”

First Watch is currently the largest daytime-only restaurant concept in the U.S. and continues to grow with nearly 15 new restaurant openings in 2013.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant or to purchase a gift card online, visit http://www.firstwatch.com.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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First Watch to Open New Restaurant in Sea Ranch Lakes, FL in 2014


First Watch to Open New Restaurant in Sea Ranch Lakes, FL in 2014

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its eighth restaurant in Southeast Florida in early 2014. The restaurant, located at 4717 N. Ocean Drive in the Sea Ranch Center, will employ approximately 25 people.

The new 3,949-square-foot restaurant will occupy the space formerly held by Sea Ranch Diner in the Publix Super Markets-anchored retail center. It will undergo a complete renovation and update including the addition of a patio for outdoor dining. The Sea Ranch Lakes restaurant will mark the eighth restaurant for First Watch in Southeast Florida. There are currently 41 restaurants in Florida.

News of the Sea Ranch Lakes restaurant follows two other recent announcements impacting Southeast Florida, which included details on a restaurant in Deerfield Beach scheduled to open in early 2014 and the relocation of the Boca Raton restaurant in Boca Village Square.

“Sea Ranch Lakes is a vibrant, close-knit community and one that we’re looking forward to introducing our unique daytime-only concept,” said Chris Tomasso, chief marketing officer for First Watch. “Southeast Florida is a great market for us, and given the recent success of our other openings in the region, we continue to explore opportunities to expand.”

First Watch has opened two restaurants in the area in recent months, including one in the Mission Bay Plaza at 20401 State Road 7 in Boca Raton and one in the Plaza at Wellington Green at 2335 S. State Road 7 in Wellington.

First Watch to Open New Restaurant in Sea Ranch Lakes, FL in 2014

The new Sea Ranch Lakes restaurant will feature an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit
http://www.firstwatch.com/franchise-overview.htm.

First Watch to Open New Restaurant in Sea Ranch Lakes, FL in 2014

First Watch to Open New Restaurant in Sea Ranch Lakes, FL in 2014

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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