Tag Archive | LivingSocial

Meal deals worth it for restaurants? It depends

Restaurant operators are split on the value of daily deal discounts, according to a study by Cornell University’s School of Hotel Administration. These deals, typically offered online, let people buy merchandise, a service or food at a deep discount, often half price. A survey of 273 restaurateurs who had offered […]

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Online Marketing Helps Restaurants Personalize Offers to Consumers, According to New National Restaurant Association, LivingSocial Research

Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released today. The research found that electronic marketing channels complement traditional and offline channels as part of a successful marketing mix. Funded by an unrestricted research grant […]

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National Restaurant Association and LivingSocial Partner to Research Restaurant Marketing Best Practices

The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform restaurant operators on all available marketing channels to build restaurant brand awareness and increase sales. The partnership’s focus will be on a major research project to study restaurant marketing […]

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