Tag Archive | Taco Bell franchise

Taco Bell Introduces Quesarito to Food Fans Nationwide

Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos Locos Tacos Quesadilla or burrito? Fans everywhere can freely choose both as Taco Bell brings together the two timeless favorites, and places the Quesarito on menu boards nationwide. Beginning June 9, the Quesarito – […]

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Taco Bell’s Secret Recipe for New Products

One Saturday morning in January 2013, Heather Mottershaw was at home scrolling through status updates on Facebook when a photo caught her eye. A friend had uploaded a picture of his soon-to-be-devoured meal at a restaurant, which Mottershaw describes as a folded-over waffle sandwich filled with eggs and avocados and […]

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Taco Bell Announces Brian Niccol as New CEO Effective January 1, 2015

Taco Bell Corp., a division of Yum! Brands, Inc. (NYSE:YUM), announced today that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, 40, who currently serves as president, Taco Bell U.S., will become the brand’s next CEO as current Taco Bell CEO Greg Creed will […]

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Taco Bell Innovates Inside the Taco Shell for Its New Spicy Chicken Cool Ranch Doritos Locos Tacos

Always expect the unexpected when it comes to the next Doritos Locos Tacos. Today, the new Spicy Chicken Cool Ranch Doritos Locos Taco (DLT) will be available at Taco Bell restaurants nationwide. The new taco features Taco Bell’s NEW spicy shredded chicken on the inside of the popular Cool Ranch […]

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Taco Bell Restaurants Rolling out Breakfast Nationwide

The Waffle Taco and A.M. Crunchwrap Will Go Nationwide as Part of the Largest Menu Expansion in Taco Bell History The wait is almost over. Taco Bell Breakfast, which will offer the highly anticipated and revolutionary Waffle Taco, the all-in-one A.M. Crunchwrap, and the already loved Cinnabon Delights, will be […]

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Taco Bell Embarks on Largest Expansion of Beverage Menu in Company History with Six Unique Flavors

The brand that brought its fans exclusive products like Mtn Dew Baja Blast and Doritos Locos Tacos is about to help beverage buffs “Live Más” even more while they sip. With a 51-year history of Quick Service Restaurant (QSR) industry firsts, Taco Bell announces yet another as the first national […]

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Fiery Doritos Locos Tacos to Heat up Taco Bell Restaurants August 22

After weeks of fans guessing via social media what the next Doritos® Locos Tacos flavor will be, today Taco Bell® finally announced the much-anticipated menu item’s name: Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March […]

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Taco Bell Becomes First Quick Service Restaurant to Discontinue Kid’s Meals and Toys Nationally

Taco Bell today announced that it will discontinue kid’s meals and toys at its U.S. restaurants, becoming the first national quick service restaurant chain to do so. Select restaurants will begin the removal in July, with nationwide implementation anticipated by January 2014. “As we continue our journey of being a […]

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Taco Bell reintroduces Beefy Crunch Burrito with Fritos corn chips inside

If the Doritos Locos Tacos are not filling your Taco Bell-chip mashup needs, don’t worry. The chain is reintroducing the Beefy Crunch Burrito with Flamin’ Hot Fritos corn chips on Thursday as a summer-only item until early August. The burrito, which will retail for 99 cents, has rice, nacho cheese, […]

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Inside Taco Bell’s Transformation of the Traditional Taco

The latest flash point in America’s fast food wars and the hottest thing on the counter is not a new hamburger or fries product. It’s Taco Bell’s transformation of the traditional taco with its Doritos and Cool Ranch Doritos Locos Tacos, and if they have their say in it, the […]

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Taco Bell Growth Plan Poses Challenges

Taco Bell turned in unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will be a difficult task for the No. 1 Mexican fast-food chain. Taco Bell’s two-track strategy – cheap Doritos tacos for hungry young men and the slightly pricier and higher-quality Cantina […]

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Taco Bell’s Cool Ranch Doritos Locos Tacos Available Nationwide

If you thought Nacho Cheese Doritos Locos Tacos (DLT) were awesome, then Cool Ranch DLTs just may be epic. Thanks to fans of Taco Bell and Doritos Cool Ranch flavored chips, the upcoming arrival of Cool Ranch DLT has been more “liked,” “shared” and talked about by consumers than any […]

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Cool Ranch Doritos Locos Tacos to Arrive in Taco Bell Restaurants March 7

When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company’s classic crunchy taco […]

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Taco Bell LIVE MÁS Monday: Free Churros with Any Purchase Today, Feb. 4

Taco Bell’s Super Bowl LIVE MÁS commercial, “Viva Young,” that aired during the second quarter of Super Bowl XXLVII directed consumers to the brand’s Facebook page to alert them about “LIVE MÁS Monday,”a post-game giveaway for a free churro with any purchase during regular store hours on Monday, Feb. 4. […]

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