Tag Archive | The Krystal Company

Krystal Now Featuring New Hangover Krystal

Krystal Now Featuring New Hangover Krystal

New Sandwich Featuring Cheese, Bacon and a Fresh-Cracked Fried Egg Available Now Krystal guests are no strangers to the use of fresh-cracked eggs in the fast food chain’s beloved 3-Egg Plate Breakfast. And now they’ll also enjoy that same fresh quality in the Hangover Krystal. The delicious new Krystal offering […]

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Krystal Announces New Ownership

Krystal Announces New Ownership

The Original Quick-Service Restaurant Chain Reveals New Equity Partners Krystal Restaurants LLC has been acquired by funds managed by affiliates of Fortress Investment Group LLC (”Fortress”) and its operating partner, Golden Child Holdings, effective Monday, May 18. “The new partnership is excited to continue growing the brand, maintaining an overriding […]

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Krystal Steps Up to Feed Frontline Workers

Krystal Steps Up to Feed Frontline Workers

Locations throughout the Southeast provide meals to health care employees, first responders and more Krystal is committed to giving back to the communities it serves. Over the past few weeks, numerous locations in the Southeast have been donating their crowd-pleasing meals to health care workers, first responders and food bank […]

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Krystal Reopens in Scottsboro, Alabama

Krystal Reopens in Scottsboro, Alabama

Redesigned location is open for drive-through and delivery starting April 23, 2020 The Krystal Company announces the reopening of the Krystal restaurant located at 24787 John T. Reid Parkway, Scottsboro, Alabama, after a complete “scrape and rebuild” that razed the existing building and replaced it with a new prototype. The […]

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The Krystal Company Welcomes Paul Macaluso as New CEO

The Krystal Company Welcomes Paul Macaluso as New CEO

Restaurant Veteran Brings Contemporary Vision to Iconic Brand The Krystal Company, the beloved restaurant brand founded in 1932, announced today that it will welcome Paul M. Macaluso as its new Chief Executive Officer, effective immediately. Macaluso is an enthusiastic, hands-on leader with a 25-year reputation for driving results at respected […]

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Krystal to Begin 2018 with New Chief Financial Officer

Krystal to Begin 2018 with New Chief Financial Officer

Iconic Brand Adds High-Level Strategic Planning and Corporate Finance Expertise with New Hire With the new year rapidly approaching, The Krystal Company announced today the appointment of a new Chief Financial Officer – Berry L. Epley – a proven financial leader with nearly 20 years in the food & beverage […]

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School Grant Applications from The Krystal Foundation Re-Open November 1st

School Grant Applications from The Krystal Foundation Re-Open November 1st

Educational Enrichment Funding Request Window to be Last of 2017 On the heels of awarding its first two sets of Squaring is Caring educational grants, The Krystal Foundation has announced the opening of its final grant application window of 2017 – to begin on November 1st. To date, The Krystal […]

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Breakfast at Krystal Just Got Loaded and Even More Exciting

Breakfast at Krystal Just Got Loaded and Even More Exciting

Loaded Hashbrown Scrambler Breakfast Bowl back by popular demand Krystal, the brand known for its signature square hamburgers and traditional Southern-style breakfast for 85 years, knows how to bring comfort to a whole new level. With Autumn’s arrival and the beginning of cooler weather, falling leaves and thoughts of warm […]

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$1 Million 85th Birthday Blowout Going On Now at Krystal Restaurants

$1 Million 85th Birthday Blowout Going On Now at Krystal Restaurants

Sweepstakes Grand Prize Still Up for Grabs – More Entry Codes on Special Drink Cups A few weeks after Krystal Restaurants launched its 85th Birthday Sweepstakes celebration featuring a possible grand prize of $1 million, guests have been eagerly redeeming prize codes for a variety of prizes but with no […]

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Krystal Shares 85 Years' Worth of Insight at 2017 Brand Marketing Summit

Krystal Shares 85 Years’ Worth of Insight at 2017 Brand Marketing Summit

Unique, Innovative Brand Experiences Featured in “Breaking Through the Noise” Panel At Incite Group’s annual Brand Marketing Summit held yesterday in New York City, a panel of diverse voices came together to discuss the latest marketing challenges of reaching disinterested audiences in the face of an ever-growing flood of advertising […]

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The Krystal Foundation Awards Grants to Schools, Teachers and Organizations

The Krystal Foundation Awards Grants to Schools, Teachers and Organizations

10 Schools Throughout the Southeast to Share Nearly $24,000 in Enrichment Funding As a follow up to 2016’s inaugural year of The Krystal Company’s Squaring is Caring campaign, an innovative fundraising initiative benefitting educational enrichment programs, The Krystal Foundation announced that it will be honoring its second round of grant […]

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Krystal Announces New Coffee Platform to Order "How You Like It"

Krystal Announces New Coffee Platform to Order “How You Like It”

Enjoy Hot, Iced, or Frozen Coffee at Krystal Restaurants The Krystal Company, the brand known for its hot steamy burgers, also knows consumers want choices when it comes to when and how they savor their coffee. Now, Krystal’s restaurant guests have three new choices—hot coffee, iced coffee or frozen coffee. […]

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Two New Takes on Pumpkin Spice Now at Krystal Restaurants

Two New Takes on Pumpkin Spice Now at Krystal Restaurants

Frosty Pumpkin Spice Milkshakes & Pumpkin Spice Hot Cocoa available this Fall Only With the coming of Fall comes the return of Pumpkin Spice flavors. This year, however, Krystal Restaurants are taking Pumpkin Spice to not one, but two new exciting and delicious new levels with its new Pumpkin Spice […]

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Krystal Plans GUINNESS WORLD RECORDS Title Attempt for Largest frozen beverage

Krystal Plans GUINNESS WORLD RECORDS Title Attempt for Largest frozen beverage

Krystal partners with Kool-Aid Brand to Create the Biggest Green-Apple Slushie For nearly 85 years, The Krystal Company has served fresh, delicious food at the right price. From their little square hamburgers to made-to-order breakfast, Krystal means great food and excellent service. Now, the brand has set its sights on […]

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