Tag Archive | The NPD Group Foodservice Market Research

Consumer Interest in Smaller Restaurant Meals, Better Values, and Need-to-Customize Contribute to Combo Meal Declines

Combo meals, the order-by-number bundled meals that make ordering easy for customers and yielded larger orders for restaurant operators, are down about one billion servings since 2007, according to The NPD Group, a leading market research firm. A recently released NPD foodservice market research report finds that smaller lunch and […]

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Better Deals and More Sophisticated Palates Contribute to Kids Meals Decline

Kids meals with toys are no longer the draw they once were for the restaurant industry’s youngest customers, according to The NPD Group, a leading market research company. NPD’s foodservice market research reports that restaurant visits that included an order for kids meals with a toy have been declining for […]

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