Tag Archive | Wetzel’s Pretzels

Wetzel's Pretzels Reports 2017 Results and 2018 Outlook

Wetzel’s Pretzels Reports 2017 Results and 2018 Outlook

Continued Same-Store Sales Growth and Non-Traditional Unit Expansion Highlight Year Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced highlights and financial results for its fiscal year 2017 along with its outlook for fiscal year 2018. With more than 340 locations now open, the brands’ aggressive growth across […]

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Wetzel's Pretzels Celebrates Third Annual National Wetzel Day

Wetzel’s Pretzels Celebrates Third Annual National Wetzel Day

Free Pretzels for All Guests on April 26 and a Special Surprise for Those Demonstrating their Wetzel’s Family Loyalty In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its third annual “National Wetzel Day” celebration by offering a […]

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Wetzel's Pretzels Announces Company Sale

Wetzel’s Pretzels Announces Company Sale

Leading Dallas-Based Private Equity Group Acquires Majority Stake in Company Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced that CenterOak Partners, a leading Dallas-based private equity group with significant consumer brand, business service and industrial sector holdings, has purchased a majority stake in the company. Wetzel’s CEO, […]

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Wetzel's Pretzels Unveils New Rewards Mobile App

Wetzel’s Pretzels Unveils New Rewards Mobile App

New loyalty app by Relevant Mobile enhances guest experience at nearly 300 locations Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today unveiled its all-new Wetzel’s Pretzels Rewards Mobile App, which allows guest to earn free pretzels, pay with their mobile phone and send virtual gift cards to friends. […]

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Wetzel's Pretzels Launches Mobile App

Wetzel’s Pretzels Launches Mobile App

Built-In Payment and Loyalty Enable Guests to Bake-Up Wetzel’s Rewards Quickly Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today unveiled its new state-of-the-art mobile app, available for iOS and Android users and valid at Wetzel’s Pretzels locations throughout the U.S. The Wetzel’s Pretzels’ app enables guests to utilize […]

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Wetzel's Pretzels Announces Second Annual National Wetzel Day Celebration

Wetzel’s Pretzels Announces Second Annual National Wetzel Day Celebration

Free Pretzels for All on April 26 and a Special Giveaway for Guests Proclaiming Their Wetzel Loyalty In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its second annual “National Wetzel Day” celebration by offering a FREE Original […]

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Wetzel's Pretzels Announces Expansion into Middle East

Wetzel’s Pretzels Announces Expansion into Middle East

Company Partners with Region’s Largest Franchisee and Mall Developer Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced it has partnered with the Fawaz Alhokair Group, one of the Middle East’s largest and most influential retail, real estate and development companies, to bring hot and fresh Wetzel’s Pretzels […]

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Wetzel's Pretzels Reports 2015 Results and 2016 Outlook

Wetzel’s Pretzels Reports 2015 Results and 2016 Outlook

Continued Same-Store Sales Growth and Guest-Embraced New Product Introductions Highlight Past Year Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced highlights and financial results for its fiscal year ending December 27, 2015, along with its outlook for fiscal year 2016. With a variety of multi-unit agreements in […]

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Wetzel's Pretzels Announces National Wetzel Day Celebration

Wetzel’s Pretzels Announces National Wetzel Day Celebration

Company celebrates on April 26 by offering free pretzels to Wetzels or those ready to proclaim their Wetzel’s loyalty In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium, hot and fresh pretzels, will host its first ever “National Wetzel Day,” with FREE pretzels offered […]

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Wetzel's Pretzels Invites Guests into the Wetzel's Bakery

Wetzel’s Pretzels Invites Guests into the Wetzel’s Bakery

Company Offers an In-Store Animated Look at the World of Wetzel’s Wetzel’s Pretzels, the innovator in super-premium, hot and fresh pretzels, today announced it would invite guests into the world of Wetzel’s via a series of in-store animated films. The films premiered at Wetzel’s Downtown Disney District location at Disneyland […]

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