Tattle and GoParrot Team Up to Empower Restaurant Operators to Capture and Leverage Guest Experience Insights



Tattle and GoParrot Team Up to Empower Restaurant Operators to Capture and Leverage Guest Experience InsightsTattle, the innovator in the customer experience improvement (CXI) category, today announced its integration with GoParrot, a premium digital ordering and marketing platform for the restaurant industry. This partnership empowers mutually partnered restaurants to effortlessly uncover key operational improvements, resulting in tangible ways to elevate the guest experience, giving team members the data they need to increase positive guest sentiment, ultimately driving sales and transactions.

Tattle provides guests with a survey after they order from the GoParrot platform. This provides restaurant operating teams with next-level guest feedback, so they can in turn, make high-impact operational improvements.

Tattle is a customer feedback technology platform built with an open-API in order to measure guest satisfaction through all-digital ordering channels, ranging from dine-in, take-out, delivery, and more, and provide omni-channel visibility. This includes recommending the most high-impact operational area for improvement across restaurant locations to drive the greatest increase in guest satisfaction. Now, through this partnership, all guests that place an order with a participating restaurant that uses GoParrot will be sent an automated survey from Tattle, pre-installed with their unique transaction data such as location of order, timing, ordering channel, and more.

“With off-premise revenue accounting for anywhere from 40-80% of a restaurant’s overall revenue today depending on geography, the quality of the off-premise guest experience has now become paramount for operators,” says Alex Beltrani, Tattle Founder and CEO. “Based on our guest data, delivery and take-out experiences have shown to deliver a 20% lower guest satisfaction score compared to its dine-in counterpart, with accuracy and meal packaging incidents occurring at a 4x greater frequency. Without off-premise measurement, restaurants may miss the opportunity for both operational improvement and guest recovery, both of which are key contributors to ROI.”

The core benefits of the integration include:

  • Automated post-transaction survey distribution to guests for optimal engagement
  • Pre-populated survey with transaction data to ensure 90%+ survey completion rate of 50-questions
  • Statistically significant guest feedback volume for reliable identification of high-impact areas for improvement
  • More opportunity for guest recovery methods in order to extend hospitality beyond restaurants walls

Tattle is the only Customer Experience Improvement (CXI) platform built for hospitality that helps restaurants collect actionable feedback data by interacting with their customers where they make transactions. Using existing third party tools and API integrations, we connect brands with their guests at every touch point of the customer journey. Through our AI, we recommend the most opportunistic operational area for improvement at each of our partners’ locations to drive the greatest increase in guest satisfaction. Tattle powers the operational improvement strategy for industry leaders, such as MOD Pizza, Bareburger, Farmer Boys, Blaze Pizza, The Halal Guys and many more.

GoParrot provides high-end ordering technology to restaurant chains that do not have the capabilities or funds to develop it on their own and don’t want to pay the exorbitant fees to the popular delivery apps and companies. In addition, GoParrot allows restaurants to keep their analytics and customer relations, bringing the restaurants and their customers closer together through exceptional customer service. The company currently works directly with hundreds of restaurant brands, including wellness industry pioneer, Juice Press, with access to over 400,000 restaurants through Square and Toast and delivery integrations with national and local partners including Postmates, Doordash, and Relay.