With 45 units awarded and a 21% increase in same-store sales, the fast casual teriyaki shop concept continues to expand its footprint and enhance customer experience.
Teriyaki Madness, the leading fast casual teriyaki concept with over 130 locations, is celebrating a successful first half of 2023 with significant growth and innovation. The brand has opened 10 new locations and awarded 45 units this year, marking a significant increase in its footprint across the United States. The company has also seen a 21% year-over-year systemwide sales increase and achieved an impressive franchise average unit volume (AUV) of $1,105,186*, demonstrating its resilience and adaptability in the face of changing market conditions. Year-to-date, TMAD has also seen its catering sales skyrocket a whopping 159% year-over-year (which was already rolling over huge increases in 2022 over 2021).
“We are thrilled with our mid-year momentum and the incredible growth we’ve experienced so far in 2023,” said Michael Haith, CEO of Teriyaki Madness. “Our success is a testament to the strength of our brand, the dedication of our franchisees and our commitment to delivering a superior customer experience.”
Fueled by this momentum, Teriyaki Madness has spent the past six months spreading the Madness with signings to bring the brand to new markets all over the U.S., including new markets like Fort Collins and Colorado Springs, Colorado, and Harlem, New York; they’ve also sold shops in emerging markets such as Hollywood, CA, Salt Lake City, UT, Madison, WI and more.
The brand has also introduced Flybuy, a new piece of technology to add to their already best-in-class ‘tech stack’, to enhance its advanced pickup, delivery and curbside programs. Integrated into the existing Teriyaki Madness app, This technology is part of Teriyaki Madness’s vision to be “Faster Than a Drive Thru!” and to allow franchisees to improve the overall customer experience.
“Our introduction of Flybuy is a game-changer for our brand,” said Haith. “We make fresh, made-to-order food in small neighborhood locations, so this technology is our solution to providing the convenience that our customers crave. We are committed to meeting our customers’ increasing expectations for advanced technology to make their lives better, and Flybuy helps us achieve that goal.”
But TMAD isn’t resting on its laurels — the team has spent the first half of the year making significant strides in optimizing profitability through operations for franchisees, with improvements in P&Ls, labor scheduling, product making, communication and team training through the company’s Mad U online training platform.
“We’re always focused on making it more profitable to be a TMAD franchisee,” said Haith. “Our improvements in these areas have not only made it simpler for our franchisees to run their businesses, but they have also helped us attract new franchisees and current franchisees expand their markets.”
Teriyaki Madness’ achievements in 2023 aren’t going unnoticed as the recognition just keeps on coming — the brand was ranked #6 on the Franchise Times Fast & Serious list, #26 on the Top 100 Movers and Shakers by Fast Casual, #3,152 on The Inc. 5000, #277 on the Entrepreneur 500 and ranked on Newsweek as one of America’s Favorite Restaurant Chains. CEO Haith and President Erin Hicks were also recognized as Top Franchise Influencers by 1851 Franchise. TMAD franchisee Nathan Krohn was listed as a Veteran Franchise Rockstar by Franchise Business Review.
Looking ahead, the second half of 2023 promises to be even better as TMAD continues to ‘stir-fry’ things up in the fast casual dining scene and experiences ‘sauce-ome’ franchise growth across the country!
* Refer to the Franchise Disclosure Document
Teriyaki Madness is a fast-growing teriyaki concept with over 130 shops across the U.S., Canada, and Mexico. The brand is committed to delivering big, heaping bowls of fresh, natural ingredients to their communities, creating a cult-like following with customers, and providing profitable margins for operators. With a focus on sustainable growth and exceptional experiences, Teriyaki Madness is leading the Teriyaki Takeover. Visit www.franchise.teriyakimadness.com for single and multi-unit opportunities.
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