TGI Fridays Gives Consumers the Choice to Cut Back or Cut Loose



TGI Fridays Gives Consumers the Choice to Cut Back or Cut LooseOffers Indulgent and Healthy Entree and Drink Combinations for Only $10

TGI Fridays Gives Consumers the Choice to Cut Back or Cut LooseWith an eye on helping consumers recover from the most indulgent– and expensive – time of year, TGI Fridays is offering guests choice in a way that only Fridays can – a great meal and a hand-crafted cocktail or drink – for only $10.

As part of its Dine & Drink January promotion, Fridays Guests can choose from a selection of health-conscious entrees or indulgent favorites, paired with a drink for a special price. This combination of an entree and a drink at a great price allows for guilt-free social indulgence, while still being able to enjoy time spent with family and friends.

“Following the holidays, tighter budgets and stricter diets might make us think twice about going out to enjoy a meal and a drink, but Fridays is offering solutions to address these challenges that are more prevalent at this time of year,” said Brian Gies, Chief Marketing Officer, TGI Fridays.

Fridays is introducing new menu options – including Sizzling Citrus Herb Chicken, Bruschetta Shrimp Pasta and a Half-Rack of Memphis-Rubbed Ribs – all available for pairing with a selection of Fridays famous signature cocktails like Fridays House Margarita or non-alcoholic options like the Tropical Raspberry Tea. For those watching calories, choose the Sizzling Citrus Herb Chicken with a signature cocktail such as the Fridays Light Blackberry Margarita, Fridays Light Cosmo Cooler or domestic light beer for 550 calories.

In addition to new items, a variety of TGI Fridays favorite entrees and classic drinks are included in the pairing – such as the Spicy Craft Beer-Cheese Burger, Spinach Florentine Flatbread & Balsamic House Salad and the Balsamic-Glazed Chicken Caesar Salad.

All pairings, whether lower calorie or more indulgent, on the “Dine & Drink” menu are offered at the value-oriented price of $10. This is valid on select items only, at participating U.S. restaurants for a limited time and for dine-in customers only, through January 25, 2015.

As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, served with genuine personal service.  Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” was the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday” was born.  To share that social Fridays experience all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries.  Making every day feel like a Friday wouldn’t be possible without creating a place where friends feel free to get together. That’s why TGI Fridays takes pride in its nearly 8,000 skilled and knowledgeable bartenders, all of whom for the past twenty years have competed annually for the title of the “World’s Greatest TGI Fridays Bartender.”‘

The Fridays guest recognition program, Give Me More Stripes, gives Fridays’ closest friends exclusive insider rewards, special event access, and menu sneak peeks, and is not only the first loyalty program of its kind in the industry, but one of the most progressive.

TGI Fridays believes in having a good time, but also in the importance of drinking responsibly.  Additionally, its Responsible Business Program is focused on positively impacting the communities it serves.  For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.