TGI Fridays announces that happy hour, which the brand popularized 50 years ago, is officially dead. Why? Because dictating a specific time for people to get together for drinks is an outdated idea. Instead, Fridays is breaking the barriers by introducing a new line-up of food and drink features all day, every day with the launch of Happy Every Hour.
“The world does not operate on a 9-5 schedule, so we’re no longer living by the old 4-7 happy hour rules,” said Brian Gies, Chief Marketing Officer, TGI Fridays. “Fridays has one objective- to bring people together with an experience that makes them happy, and rules don’t make anyone happy. So, bye-bye happy hour. Hello, Happy Every Hour.”
Happy Every Hour removes two barriers of having a good time – not enough time and too little money. Starting this week, guests can enjoy new appetizers and drinks including Bacon-wrapped Stuffed Jalapenos, Jack Sliders and Boneless Wings in six new flavors – Srirarcha, Memphis BBQ, Miso, PB&J, Cider Glaze and Ghost Pepper (yes, it’s that hot). Fridays is also introducing new handcrafted cocktails with fresh ingredients, like the Ultimate Blueberry-Pom Long Island Tea or Blood Orange Cooler, prepared by the best bartenders in the business. All appetizers in the promotion are only $5 with the adult beverages ranging from $3-5, all day, every day.
And of course, guests can still enjoy their favorite appetizers with Happy Every Hour, like Fridays popular Mozzarella Sticks, Spinach Florentine Flatbread and Boneless Wings in both Buffalo and Garlic Parmesan flavors – as well as scratch made cocktails and select draft beers.
For more information, visit www.fridays.com.