The Briad Group Continues Wendy’s Expansion; Acquires Five Company Restaurants



The Briad Group Continues Wendy's Expansion; Acquires Five Company RestaurantsThe Briad Group Continues Wendy's Expansion; Acquires Five Company RestaurantsThe Briad Group has acquired five restaurants in New Jersey from The Wendy’s Company.

Part of a continuing expansion, the acquisition brings Briad’s total number of Wendy’s restaurants to 65. Briad has acquired a total of 23 Wendy’s restaurants in the last two years from the Company and other franchise organizations.

Last year, The Briad Group acquired eight Wendy’s locations in Manhattan and New Jersey. Briad also built its first new unit in nine years, opening its Sicklerville, New Jersey location in September 2014. A second new build in Mount Laurel opened late last year — the first Briad location to incorporate Wendy’s new Image Activation design concept.

The Briad Group is the largest Wendy’s franchisee in the New York and Philadelphia markets, with 38 locations in the New York/New Jersey DMA and 27 locations in the Philadelphia DMA. Briad employs nearly 2,200 Wendy’s team members.

The Briad Group, headquartered in Livingston, N.J., is one of the fastest growing hospitality companies in the U.S. The Briad Group’s entities are: licensed franchisees for Wendy’s, TGI Fridays, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar. The Briad Group also owns and operates CUPS Frozen Yogurt – That’s Hot, a self-serve frozen yogurt concept.

As a multi-concept restaurant and hospitality company, The Briad Group’s broad and diverse portfolio includes:

Wendy’s65 restaurants
TGI Fridays64 restaurants, making it the largest TGI Fridays franchise in the world
CUPS Frozen Yogurt 23 shops with 45 committed via area development agreements
Zinburger9 restaurants with 8 in development
Marriott/Hilton2 hotels, 2 under construction and 15 in development
The Promenade Shops at CliftonLifestyle shopping center with 150,000 square feet of leased space