The Chickery’s Dupont Circle Location Announces Rebranding and New Menus



The Chickery's Dupont Circle Location Announces Rebranding and New Menus

The new lunch and dinner menu will star eight chicken sandwiches collectively called ‘The Chicky Bunch,’ including reimagined riffs of current sandwiches as well as new additions like Open Sesame.

The “Better Chicken” Concept Has Teamed Up With D.C.’s Chef Spike Mendelsohn On Two New Menus

The Chickery's Dupont Circle Location Announces Rebranding and New Menus

The Chickery has teamed up with Washington D.C. chef and restaurateur Spike Mendelsohn to launch two new menus and debut the location’s rebranding efforts on Monday, October 2.

The Chickery, the popular fast-casual “better chicken” concept, will debut two new menus and a complete rebranding of their Dupont Circle location on Monday, October 2. The concept has partnered with Chef Spike Mendelsohn, former Top Chef contestant and chef-owner of popular Washington D.C. restaurants Good Stuff Eatery, Santa Rosa Taqueria and We, The Pizza. To launch the rebranding, the public is invited to a meet-and-greet with Chef Spike at The Chickery Dupont Circle from 7 P.M. to 8 P.M. on October 2.

The new lunch and dinner menu will star “The Chicky Bunch,” including a few reimagined riffs of current sandwiches like The Chickery Classic and BBQ Big Dixie as well as new additions: The Blue Hot with hot fried chicken, lettuce, pickles, blue cheese crumbles and buttermilk ranch dressing; Tête-à-Cluck with rotisserie chicken, french fries, cheddar cheese curds and gravy; GuakGuak with rotisserie chicken, guacamole, apple smoked bacon, swiss cheese, lettuce and tomato; vegetarian CauliFire with battered and fried cauliflower steak, Chickery hot sauce, lettuce, tomato and buttermilk ranch dressing; and more.

Much of the existing menu has been streamlined to align with “The Chicky Bunch,” in addition to expanding the options for sides, salads, sauces, desserts and drinks. Family and combo meals will be revamped on the new menu, including the Bunch Box Special that allows guests to pair any Chicky Bunch sandwich with seasoned fries and a large fountain soda for $10.50 between 11 A.M to 3 P.M.

The Dupont Circle location is also introducing a new late night menu that will be available Thursday through Sunday from 9:30 P.M. to 3:30 A.M beginning Thursday, October 5. The menu will feature Chicken Cones (a waffle cone filled with crispy chicken tossed in one of seven sauces; $8.50) and select Chicky Bunch sandwiches.

“The Chickery has strived to be a leader in the fast-casual chicken segment since day one,” said The Chickery’s President, Kert Gennings. “We anticipate the rebranding and the collaboration with Chef Spike, who has a proven track record in the success of fast-casual concepts and unparalleled culinary expertise, to reignite The Chickery brand in Washington D.C. and beyond.”

As the company’s President, Gennings has been at the helm of the rebranding and franchising efforts since assuming the position in July 2017. The industry veteran has collaborated with The Chickery’s franchising partner Fransmart to bring the “better chicken” concept to major markets in North America and internationally, including Northern California and Dubai. Fransmart is the franchise development company behind the explosive growth of restaurant brands like Five Guys Burgers and Fries, The Halal Guys and Qdoba Mexican Grill.The Chickery's Dupont Circle Location Announces Rebranding and New Menus

The Chickery is a fast casual restaurant on the cutting edge of the increasingly popular “better chicken” segment, offering real tasty chicken and sides. First and foremost, The Chickery is about premium roast chicken – using all natural, never frozen, farm-fresh, humanely raised chicken with no added water or flavoring. The Chickery uses quality authentic ingredients in their entire menu which consists of options simply not found at other chicken restaurants.

Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth – as of 2015, over 1,000 new restaurants are in development across their current portfolio.