The Dairy Queen System Kicks off Summer with a New Twist on a Fair Season Favorite

The Dairy Queen System Kicks off Summer with a New Twist on a Fair Season Favorite

Funnel Cake a la Mode is the newest innovation from the DQ Bakes! Institute

The Dairy Queen System Kicks off Summer with a New Twist on a Fair Season FavoriteFunnel cake has gone mainstream. Rather than waiting for that day at the ballpark, carnival or state fair, fans of funnel cake will find a new novel treat throughout the Dairy Queen system beginning today at participating DQ and DQ Grill & Chill locations.

To kick off the unofficial start to summer, the Berkshire Hathaway (NYSE: BRK.A and BRK.B) company is serving up the next big mashup that delivers the fun of the fair and a uniquely DQ twist with the debut of Funnel Cake a la Mode, which will delight fans year-round as a permanent addition to the menu.

Funnel Cake a la Mode is the newest hot-from-the-oven dessert on the DQ Bakes! menu. Funnel Cake a la Mode begins with a hot, crispy, golden brown funnel cake that’s dusted with powdered sugar and served with a side of cold, creamy signature DQ soft serve, all drizzled with a choice of hot fudge, caramel or strawberry topping.

“For dessert lovers looking for the next new and novel treat, we have it with a unique DQ twist,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “We all love funnel cake, but we may not have had it in a while. For the very first time the DQ system is introducing this beloved treat it to our fans and in a way that only we can offer. ”

The Funnel Cake a la Mode is the latest innovation to come from the DQ Bakes! Institute, which was established to further inspire, develop and enhance future innovation coming from the DQ kitchen — ultimately, creating new and unique taste experiences fans can’t get anywhere else.

In addition to the Funnel Cake a la Mode, fans also will find on the DQ Bakes! menu Artisan-style Sandwiches Chicken Bacon Ranch, Chicken Mozzarella and Turkey BLT; Hot Desserts à la Mode of Triple Chocolate Brownie, Apple Tart and Fudge Stuffed Chocolate Chip Cookie; and Buffalo Chicken, Chicken Bacon BBQ and Chicken Quesadilla Snack Melts.

The featured Blizzard-of-the-Month in June is the Cotton Candy Blizzard Treat, delectable cotton candy topping and colorful sprinkles blended with DQ’s creamy vanilla soft serve to create a sweet and unique treat for fans of all ages craving a taste of childhood. Blizzard Treats are made to order and are offered in four sizes, including the popular Mini.

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