The Habit Burger Launches New CharClub Email Program



The Habit Burger Launches New CharClub Email ProgramJoining Provides the Inside Track for Habit Fans plus Eligibility to Win a Habit Food Truck Party for 100 Friends, Trip for 2 to 2015 American Music Awards and More

The Habit Burger Launches New CharClub Email ProgramThe Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based fast casual restaurant known for its fresh, made-to-order char-grilled burgers, has launched a free email program to let guests stay connected on all things Habit and for a limited time, makes them eligible to win some fabulous prizes.

By signing up at habitburger.com/CharClub, fans can become the first to know about limited-time offers and new menu items, receive invitations to grand openings and special events, get access to members-only Habit merchandise, and receive exclusive updates from The Habit’s executive chef.

Guests who become members of the CharClub between now and June 16, 2015 will automatically become eligible to win prizes that include a Habit Food Truck Party for up to 100 friends (two winners); a trip for two to the 2015 American Music Awards including airfare and hotel stay (one winner); free Charburgers for a year (six winners) and exclusive Habit merchandise (120 winners).

“The Habit has a very loyal fan base and the CharClub is a great way to connect with our guests, “said Matt Hood, chief marketing officer at The Habit Burger Grill. “It gives us the opportunity to share exclusive offers and invitations with CharClub members and becomes another way to engage with The Habit as well as our social media platforms of Facebook, Twitter, You Tube and Instagram.”

For sweepstakes rules or more information about joining The CharClub, please visit habitburger.com/CharClub. To launch the CharClub, The Habit has partnered with Coca-Cola, a global leader in the beverage industry and The Habit’s fountain brand, as well as Fishbowl, the leading provider of a marketing solutions and analytics platform to the restaurant industry.

The Habit is also found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube.

The Habit Burger Grill is a fast casual restaurant concept that specializes in preparing fresh, made-to-order char-grilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. The first Habit opened in Santa Barbara, California in 1969. The Habit has since grown to over 100 restaurants in 10 markets throughout California, Arizona, Utah and New Jersey.  More information is available at www.habitburger.com.