The Melting Pot Ends 2011 by Reaching Two Million Club Fondue Members

The Melting Pot Restaurants, Inc., the premier fondue restaurant franchise, has welcomed its two millionth member into its Club Fondue email marketing program.

“This is a significant milestone for our brand and the success of Club Fondue demonstrates that email marketing is still a viable tool,” said Cindy Haynes, senior vice president marketing for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. “Club Fondue has helped us build guest loyalty and allowed each of our franchise owners to communicate local specials and events and provide rewards to their fondue fan base.”

Club Fondue offers special fondue features including wine events, food tastings, special events and advanced holiday reservation privileges. When a guest signs up to become a member of Club Fondue, he or she receives a complimentary box of The Melting Pot’s Signature Chocolate-Covered Strawberries with the purchase of a Big Night Out or Four-Course Classic four-course menu offering, or the combination of any two individual entrees and a cheese fondue. Restrictions apply. Club Fondue members also receive vouchers for the Signature Chocolate-Covered Strawberries on birthdays and anniversaries.

For more information or to join Club Fondue, please visit