The Palm Restaurant’s Keys to Turning a Profit

Italian immigrants Pio Bozzi and John Ganzi opened the first Palm restaurant in 1926. It was originally intended to be named La Parma, but a city licensing clerk misunderstood the thick Italian accent of the founders. The owners found it was easier to change the name than to get the license reissued. Wally Ganzi, the grandson of John Ganzi, and Bruce Bozzi, grandson of Pio Bozzi, are third generation members of the family to operate The Palm, which has expanded into an international restaurant chain. Today The Palm has approximately 30 locations in cities throughout the United States as well as locations in Puerto Rico and Mexico. The company is the largest family-owned, U.S.-based chain of “fine dining” restaurants. [Source: Wikipedia]

Pimm Fox visits The Palm restaurant and speaks with Executive Vice President Restaurant Group Bruce Bozzi Jr. on Bloomberg Television’s “Taking Stock.”