This Restaurant Chain Achieved 12 Years of Unstoppable Growth by Making 3 Changes to the Menu



This Restaurant Chain Achieved 12 Years of Unstoppable Growth by Making 3 Changes to the Menu

At Wingstop, simplicity trumps all. That means rare menu changes, minimal seating, and low costs.

The strategy is helping the company become one of the hottest chains in the business.

Wingstop increased total revenue 16.5% in the third quarter, the company reported in November. In 2015, it’s on track to post 12 consecutive years of positive same-store sales growth.

“When we started 21 years ago, we sold wings, sides, and fries,” CEO Charlie Morrison told Business Insider. “We’ve had the same three sides on the menu since the beginning. We’ve added boneless wings over the years, and we’ve added two new flavors. That’s innovation for us.”

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