This Restaurant Chain Wants to Bring Chinese Hotpot to the World



This Restaurant Chain Wants to Bring Chinese Hotpot to the World

Sichuan HaiDiLao Catering Co., the Chinese spicy soup chain that offers free massages and manicures to awaiting customers, may open 80 outlets this year as it expands abroad.

As many as 10 of the new restaurants will be outside China, Chairman Zhang Yong said. The Beijing-based company, which entered Los Angeles in 2013, is testing the appeal of its signature hotpots – steaming broths that diners flavor with meat, vegetables and noodles – in the U.S. and U.K.

Haidilao expects revenue to jump more than 30 percent to 10 billion yuan ($1.5 billion) this year, Zhang said in an interview with Bloomberg Television. The company, whose strategy of offering customers “delightful dining experiences” made it a Harvard Business School case study in 2011, is betting on China’s growing global influence to draw consumers to the nation’s cuisine, much like the U.S. has done with its own consumer brands.

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