Bruegger’s Bagels will celebrate its two favorite days of the year – National Bagel Day and its birthday – on Thursday, Feb. 9, with its second annual Three Free Bagel Day Birthday Bash. Through 2 p.m., guests who bring a coupon to any of Bruegger’s 300 locations will receive three free bagels to take to the office, take home or enjoy all to themselves.
“Our loyal customers are the best birthday gift of all, and Birthday Bash is our way of saying thanks,” said Bruegger’s Chief Marketing Officer Scott Colwell. “Last year, we gave away nearly a quarter-million of our freshly baked, authentic New York-style bagels. For our 29th birthday, we want to give even more!”
Guests may download the coupon from the “Birthday Bash” tab on Bruegger’s Facebook page, while members of Bruegger’s “Fresh News” email club will receive the coupon via email. (Bagel fans interested in receiving coupons all year long can register for Fresh News at www.brueggers.com.)
This year also marks Bruegger’s third annual National Bagel Day Survey. As the founder of the retail bagel concept, Bruegger’s asks Americans about their favorite bagels and toppings each year in honor of bagel day.
For the third year running, the “everything” bagel wins in the bagel category. In second place is the savory Asiago Parmesan bagel and, in third, the sweet-as-pie cinnamon-sugar bagel. In the cream cheese category, plain cream cheese is America’s favorite, followed by light plain and honey walnut.
The survey also shows how popular the perfect bagel-and-cream-cheese breakfast combination is — nearly 50 percent of respondents have a bagel at least once a week, and close to 10 percent have a bagel every day.
Bruegger’s is the only national chain that bakes bagels fresh in each of its bakeries in the authentic New York-style using just five basic ingredients. In 2011, the bakery chain sold nearly 90 million bagels.