Transaction Wireless to Power Buffalo Wild Wings Digital and Plastic Gift Cards

Transaction Wireless, the leading provider of digital gift card solutions, has announced that sports bar and grill, Buffalo Wild Wings, will be leveraging Transaction Wireless’ wGiftCard and wCentive solutions to power customized and personalized digital and plastic gift card purchases via the Buffalo Wild Wings website, Facebook page, and mobile storefront. The Transaction Wireless B2C solution, wGiftCard, will enable Buffalo Wild Wings’ customers to virtually gift friends and family by purchasing and redeeming digital gift cards using their mobile phones. Customers can easily personalize their gift cards by adding a text and audio message as well as a photo and can send them for immediate delivery, or they can be scheduled for delivery at a specific date and time, such as during an important football game. Transaction Wireless was a pioneer in providing mobile capabilities to high profile brands such as American Eagle Outfitters (including Aerie and 77 Kids), Bass Pro Shops and Blockbuster.

“Buffalo Wild Wings Guests are our biggest fans – they love our brand. We wanted to make it fun and easy for them to purchase our gift cards and share the Buffalo Wild Wings experience with friends and family,” said Kim Sobasky, gift card manager, Buffalo Wild Wings. “We chose Transaction Wireless to power our virtual gift card program because they offer a dynamic yet flexible solution, allowing Guests to personalize their virtual gift card delivery. We’re excited to offer this new gift card channel just in time for the holiday season.”

Additionally, Buffalo Wild Wings will utilize Transaction Wireless’ B2B solution wCentive, a comprehensive solution that enables the management and support of multiple B2B accounts, suppliers and guest relations, including hosted online storefronts for bulk digital and plastic gift card purchases. As a result, Buffalo Wild Wings can more easily extend its gift card reach and delivery through multiple channels including online, mobile and social, while improving efficiencies.

“We’re delighted to be working with Buffalo Wild Wings to enhance its gift card program, and to make it a more engaging and easy experience. Buffalo Wild Wings has a fun, sports-bar atmosphere and we have a great opportunity to bring that experience to customers – especially through Facebook and on mobile devices,” said Tom Niedbalski, vice president of business development, Transaction Wireless. “Buffalo Wild Wings’ customers can personalize their digital or plastic gift cards which will reach their intended recipients however or whenever and from anywhere they choose through their mobile phones—even when enjoying great chicken wings and watching a big game at their local Buffalo Wild Wings!”

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings Grill & Bar restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu specializes in 18 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ to Blazin’.  Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently over 800 Buffalo Wild Wings locations across 46 states in the United States, as well as in Canada.

Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless offers the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as AMC Entertainment, American Eagle Outfitters, Applebee’s, Bass Pro Shops, California Pizza Kitchen, Cracker Barrel,, SpaFinder and more. For more information visit: