U-Swirl Franchisee signs first of 10 locations in Houston, TX

U-Swirl, Inc., parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt cafes, announced today that the franchise has expanded to Houston, Texas. The Palmer family, area developer for Houston, Texas, has signed a lease for their first of a minimum of ten U-Swirl Frozen Yogurt Cafes to be opened in Houston over the next 48 months.

“We are very excited to be working with the Palmer family on developing the Houston market.  Sheryl Palmer, as CEO of one of the largest home builders in North America, and Dale Palmer, with over 25 years in the restaurant business, bring an incredible amount of business savvy to the U-Swirl family while assisting their children in their new venture,” said U-Swirl Chief Executive Officer Rico Conte. He continued, “as in any rapidly growing industry it is vital to develop a system comprised of ‘A’ team franchisees. The Palmers represent our latest great addition to the U-Swirl brand. We couldn’t be more pleased.” The Houston Area represents the 15th area in 13 states where U-Swirl is currently developing locations. With 29 cafes open and the current pipeline in place, U-Swirl expects aggressive growth in 2012.

You may find Information on U-Swirl, Inc. on the company’s website http://www.u-swirl.com.