Veggie Grill launches its new Earth Week campaign, encouraging people to enjoy more plant-based meals and live a lifestyle with a lower carbon footprint.
“Other campaigns you hear about encourage eating poultry versus red meat or riding bikes instead of driving, but our approach is meant to be easy,” says Veggie Grill CEO Greg Dollarhyde. “If people were to eat more plant-fueled meals, we would immediately cut down on the resources needed to produce proteins while reducing methane gas emissions. It can take up to ten times more energy to produce animal protein than plant protein,” says Dollarhyde.
In 2010, a report from United Nations Environment Program’s (UNEP) International Panel of Sustainable Resource Management, states, that, as the global population surges towards a predicted 9.1 billion people by 2050, western tastes for diets rich in meat and dairy products are unsustainable and a global shift towards a more plant-based diet is critical for mitigating global issues of hunger, fuel, poverty and the worst impacts of climate change.
Co-founders T.K. Pillan and Kevin Boylan both embraced animal-free diets when they founded Veggie Grill in 2006. They’ve studied the effects an animal based diet has on the environment and wanted to create a restaurant where people could enjoy delicious food without giving up indulgence.
Veggie Grill offers a wide variety of 100 percent plant based menu items, from buffalo chicken wings to carne asada that leave people saying, “You’re Kidding Me!” because they can’t believe it isn’t the real thing.
During Earth Week, Veggie Grill is also providing a fun way for consumers to get involved in the movement. From April 16-April 20 Veggie Grill twitter followers will be able to locate “costume chickens” in the Los Angeles area who will help promote eating more plant-based meals. By simply locating a “costume chicken” via Veggie Grill’s Facebook and Twitter clues, snapping a photo with the “costume chicken” and using the hashtag #YKMVG (You’re Kidding Me Veggie Grill), consumers will be automatically entered to win a Veggie Grill gift card.
Since 2006, Veggie Grill has been offering delicious, 100 percent plant-based food, asking America to “taste and believe”. The restaurant chain’s mission is to break the stereotype of bland vegetarian food by combining hearty, plant-based proteins with bold marinades and sauces in familiar menu items that people can enjoy every day. Signature menu items include the “Santa Fe Crispy Chickin” sandwich, “Sweetheart Fries,” and the “All Hail Kale” salad. All Veggie Grill locations offer a kid’s menu. Lunch and dinner are served along with beer and wine selections. Veggie Grill currently has eight locations, seven in Southern Calif. and one in Portland with others scheduled to open in Seattle and Northern California.