WAFFY’S enters the fast-casual restaurant franchise market

Pompano Beach, FL-based WAFFY’S is a new fast-casual restaurant franchise concept that will be introduced at this week’s Franchise and Business Opportunities Expo, being held in the Broward County Convention Center, September 22-23.

The Franchise Expo draws over 1,700 exhibitors and 65,000 attendees nationally.  The Franchise Expo showcases the latest new concepts in franchising.

WAFFY’S CEO and founder, Steve Daumerie, stated, “We are excited to be introducing WAFFY’S to the franchise community at this week’s Franchise Expo.  WAFFY’S is a new capital-efficient concept focused on artisanal Belgian waffles and related products.  Our passion for authentic Belgian ‘Liege’ waffles has led us to this point.  We have created a highly flexible concept with great market and financial potential.”

WAFFY’S Co-Founder and COO, Krystel Borg, added, “Due to WAFFY’S strong unit economics and low cost of entry, we believe WAFFY’S provides an attractive investment opportunity with a faster ROI than conventional franchise models.  Our streamlined operations and business model will enable franchisees to deliver a quality product consistently to their customers.”

WAFFY’S retained franchise and restaurant industry veteran Donald Morrison to help introduce WAFFY’S at this week’s IFA.  Mr. Morrison has many years’ experience in the high-growth franchise restaurant business.  Morrison has helped streamline operations, increase corporate communications and boost franchise support.  Morrison stated, “I am very excited to be associated with WAFFY’S.  They have a fantastic product and have the opportunity to build a franchise organization that incorporates all the best-in-class technology and best practices into its business model from the very beginning.  WAFFY’S is highly scalable and will be able to provide great ongoing support to their franchisees.  WAFFY’S is the right concept at the right time.”

WAFFY’S will be exhibiting at the Franchise and Business Opportunities Expo, September 22-23, at the Broward County Convention Center, Ft. Lauderdale, FL.  http://www.waffys.com.