Fast Casual Burger Restaurant On Track with North American Brand Expansion
Wahlburgers, the popular fast casual burger restaurant founded by brothers Mark, Donnie and Paul Wahlberg and the focus of A&E Network’s Emmy-nominated reality show of the same name, announced a three restaurant franchise agreement with Vegas American Hospitality Inc, successful operators in Las Vegas, Nevada and nationwide.
Wahlburgers will debut in Las Vegas in early 2015 with the opening of its first restaurant at a location soon to be disclosed. Two others will follow within the next five years, all in locations consistent with the company’s desire to locate Wahlburgers in premiere, high traffic areas.
“My brothers and I have been committed to doing things right with high standards of quality from the beginning. We are glad to have found partners who will uphold our values and create something really special for Las Vegas residents and people from all over the world who visit this incredible destination,” said co-founder and executive chef Paul Wahlberg.
“We are pleased to be taking this important step in our expansion with a proven partner in Las Vegas,” said Rick Vanzura, CEO of Wahlburgers. “Over coming months, we look forward to taking further steps toward building relationships that will establish Wahlburgers as one of America’s great restaurant brands.”
According to Vanzura, Wahlburgers has attracted very high interest among potential franchisees, having received thousands of inquiries since opening in 2011. Despite the high demand, owners and management remain focused on partnering with proven multi-unit operators who ensure quality execution and are aligned with the brand culturally. In anticipation of securing additional deals in the United States by year’s end, Vanzura and his team are in the process of building systems and infrastructure to support growth.
The Las Vegas restaurants are planned to be over 4,400 square feet with sizable outdoor patios and offer all the signature characteristics of the flagship restaurant in Hingham, Massachusetts, including full-serve and quick-serve dining options, take-out and a full bar. To inquire regarding business opportunities please visit http://www.wahlburgersrestaurant.com/franchise/
Founded by Executive Chef Paul Wahlberg, and celebrity brothers Mark and Donnie Wahlberg. Wahlburgers, the subject of an A&E Network original series is a Boston based burger restaurant with retro modern decor symbolizing the brothers’ life trajectories from Dorchester neighborhood kids to rising chef and international superstars. The restaurant offers both fast casual and table service dining featuring a menu of made-to-order fresh ground beef burgers, pure beef hot dogs, crispy fries, onion rings, tater tots and specialty frappes. In addition to great food and drink, guests will enjoy music from a variety of genres and eras playing from the restaurant’s state-of-the-art sound system. Wahlburgers serves lunch and dinner daily. For locations, hours, and additional information visit http://www.wahlburgersrestaurant.com.