Wendy’s and indie rock band American Authors just dropped a surprise addition to your summer playlist – possibly before you even had a chance to realize it. This week, without any advance notice, Wendy’s posted a video to its Facebook and Twitter pages with an exclusive new track from American Authors called “Right Here Right Now,” which will appear on the band’s upcoming studio album “What We Live For.” The single celebrates Wendy’s recent launch of the limited-time Bacon Mozzarella Burger and highlights the joys that come along with a great surprise.
Unexpected Sounds Good
The launch of Wendy’s Bacon Mozzarella Burger is supported by an integrated marketing campaign focused on engaging fans across channels and platforms in entertaining, interesting and surprising ways.
- Wendy’s social posts streaming the exclusive new American Authors track will also drive users to unexpectedsoundsgood.com, a digital site where fans can stream the new track.
- Digital videos on Instagram and YouTube put a spin on traditional product “beauty shots” by featuring Wendy’s Bacon Mozzarella Burger in unpredictable settings – including falling in a mid-air skydive and sitting at the center of a car spinning donuts.
- The American Authors partnership is also uniquely integrated into video spots for the Bacon Mozzarella Burger, which feature semi-hidden references to the band including a concert poster and the band’s new album cover. These video spots also appear in movie theaters and include custom bumpers with the Shazam mobile app icon. While they wait for their film to start, users who Shazam the video in theaters are directed to the unexpectedsoundsgood.com landing page. The Shazam functionality is also incorporated into Wendy’s in-store point of sale signage.
Speaking of surprises, Wendy’s and American Authors may also soon be treating some lucky fans to an impromptu live concert. Fans are encouraged to follow Wendy’s and American Authors’ social channels for up-to-the-minute details in the coming days.
Unexpected Tastes Good
Naturally, the burger boasts Wendy’s signature quality ingredients including thick cut, oven cooked Applewood Smoked Bacon and fresh, never frozen North American beef*. The Bacon Mozzarella Burger then takes the taste to a new level with a creamy and sweet natural mozzarella, a cheese that has the perfect meltability when placed on a hot beef patty. It’s then topped with sliced red onions, spring mix and a garlic parmesan cheese spread – all sandwiched between a toasted garlic brioche bun.
The Bacon Mozzarella Burger is available for a limited time and is priced at $4.69 or $6.79 for a combo meal.**
*Fresh beef available in the contiguous U.S. and Canada.
**Prices and participation may vary.