National Halloween Coupon Book Fundraiser Helps Find Families for Children in Foster Care
Wendy’s is making Halloween and giving back so much “cooler” this year with a first-ever nationwide expansion of its popular Halloween Coupon book program benefiting children in foster care. From now until October 31, for just $1, at participating Wendy’s, customers can purchase Halloween Coupon books that are filled with free Jr. Frosty coupons* to share with family, friends and trick-or-treaters. Ninety cents of every dollar goes to the Dave Thomas Foundation For Adoption (DTFA) to help find loving families for the 134,000 children waiting in foster care.
“This is the first time we’re bringing our Halloween Coupon book program to restaurants nationwide, giving customers a simple way to help children in foster care – and get a sweet deal on Frosty treats in return,” said Liz Geraghty, Vice President, Brand Marketing. “We expect this will be our largest fundraising program of the year, which rounds out our year-long effort aimed at shining the light on foster care adoption and further the mission of our founder Dave Thomas, who himself was adopted.”
Through Wendy’s support of the Dave Thomas Foundation for Adoption, more than 4,000 children in foster care have been adopted, and with the national expansion of the Halloween Coupon books this year, Wendy’s aims for this program to raise $3 million more to benefit the DTFA.
Customers can purchase the books for $1 at participating Wendy’s with no additional purchase necessary from September 15-October 31, 2014, and coupons are redeemable November 2014 through February 2015. The Halloween Coupon book program is part of a year-long cause marketing campaign marked by a Wendy’s blue ribbon icon that includes national TV and radio advertising, an online adoption hub featuring real-life adoption stories and in-restaurant fundraisers. To learn more about ways to give back, visit www.wendys.com/adoption.
*Coupons may be for 5 or 10 free Jr. Frosty treats. Prices and participation may vary.