Built-In Payment and Loyalty Enable Guests to Bake-Up Wetzel’s Rewards Quickly
Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today unveiled its new state-of-the-art mobile app, available for iOS and Android users and valid at Wetzel’s Pretzels locations throughout the U.S. The Wetzel’s Pretzels’ app enables guests to utilize mobile pay, earn free pretzels, locate their nearest Wetzel’s Pretzels, and even send some pretzel love to friends and family via an e-gift card.
Within the app, Wetzel’s Pretzels also showcases an updated loyalty program, where guests earn free pretzel items by scanning the app during each visit. The Wetzel’s Pretzels loyalty program is the simplest rewards program in the industry: buy 6 pretzel items and get your 7th one free. The item-based program was designed to generously and transparently reward guest loyalty; something Wetzel’s passionate fans have displayed enthusiasm for across the company’s social media channels.
“With tons of elusive reward systems out there, we wanted to keep it simple for our loyal customers,” said Jennifer Schuler, Wetzel’s Pretzels Chief Marketing Officer. “Our aim was to create a program that was easy for our loyal customers to use — and a program that would do what it was intended to, simply and generously reward customers. ‘Buy any 6 pretzel items and your 7th one is on us.’ It’s that simple. You even get to choose your own pretzel reward.”
To download the Wetzel’s Pretzel’s app for iOS, click https://itunes.apple.com/pw/app/wetzels-pretzels/id1034536809?mt=8
To download the Wetzel’s Pretzel’s app for Android, click https://play.google.com/store/apps/details?id=com.ak.app.wetzel.activity&hl=en
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel’s Pretzels has grown to more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel’s Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes. For additional information on Wetzel’s Pretzels or franchise opportunities, please visit the website, call (626) 432-6900, “Like” them on Facebook and follow them on Twitter and Instagram.