Whataburger Adopts New Business Structure to Position for Continued Growth, Announces New Chief Operating Officer



Company Announces Several Updates to Organizational Structure

Whataburger Adopts New Business Structure to Position for Continued Growth, Announces New Chief Operating Officer

Dino Del Nano

Whataburger has announced several updates to the company’s business structure effective Jan. 1, 2015, including naming Senior Vice President Dino Del Nano as chief operating officer for the Whatabrands Support System division. This announcement will shift several other team members into new roles within the company, where they will take on expanded duties and responsibilities as the company grows.

  • Dino Del Nano, formerly senior vice president of the company’s retail operations, has been promoted to chief operating officer for Whatabrands.
  • David Wilson, formerly senior vice president and chief of staff for Whatabrands, will serve as senior vice president of strategy execution and management.
  • Leonard Mazzocco, formerly group director for human resources systems, has been promoted to vice president of business operations.
  • Mike Sobel, formerly group director for Whataburger’s retail operations, has been promoted to vice president of retail operations.

“We’ve updated our organizational structure to better support our business growth for the coming years,” said Whataburger President and Chief Executive Officer Preston Atkinson. “These adjustments will allow our leadership team to develop long-term plans for the business while we have the best and brightest leading the company’s daily operations.”

Del Nano has served Whataburger in various roles for 14 years, beginning in 2000 as a group director of product management, before being named the vice president of supply chain management in 2002. In 2006, he became the vice president of supply and services, also assuming management of restaurant maintenance support and corporate services. He became vice president of supply and system services and assumed management of information technology in 2008. In 2012, he was named senior vice president of retail.

David Wilson, who will lead strategy and execution in his new role, came to Whataburger in 2011 as the chief information officer. Before joining the Whataburger family, he spent 14 years as Clear Channel’s chief information officer. In his new position, he will oversee business services, information technology, enterprise architecture and strategy management, as well as digital strategic initiatives.

As chief operating officer, Del Nano will partner with Wilson to lead the strategy and execution team. He will also oversee human resources, communications, marketing and innovation, and the newly created business operations department.

Business Operations will be led by Leonard Mazzocco, who has been with Whataburger since 1999. In his new position as vice president, he will work closely with Del Nano and Wilson to manage the function’s business operations.

Mike Sobel, who has been with Whataburger’s retail team since 2011, will now oversee all aspects of Whataburger’s retail segment. This is a rapidly growing division of the company, as Whataburger partners with several grocery chains to sell condiments and other products throughout the southern United States, and also sells clothing and merchandise through Whataburger.com.Whataburger Adopts New Business Structure to Position for Continued Growth, Announces New Chief Operating Officer

Family-owned Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio with more than 760 locations in 10 states with sales of more than $1 billion annually.