What if you could find the next cult restaurant – another Shake Shack or Chipotle – before it hit the big time?
A new ranking of emerging restaurant brands from Czar Metrics and Bellwether Food Group aims to do just that – to cull multiple data sources to find restaurants to watch during the next few years.
This historical social media research and data info, Czar Metrics notes, is increasingly valuable and used by investors as part of their due diligence.
“Most of them are not going to develop into big national brands,” said Mike Lukianoff, founder and CEO of Czar Metrics, in a phone interview. “I think a good number of them have potential to be super regionals and develop that cult following.”