25-Year Industry Leader Outlines Plan to Capitalize on Energy of Rapidly-Growing Brand
For more than 13 years, Which Wich Superior Sandwiches has pushed the boundaries of the fast-casual sector with its customizable sandwiches and creative, trademark brown-bag ordering system. Now, as the national chain sets its sights on exponential franchise expansion, it will have the insight and leadership of an experienced franchise executive at its helm. On September 6, Ric Scicchitano will join Which Wich as president, helping to guide menu innovation, marketing and the strategic plan set forth by Which Wich’s executive team.
“I truly believe that positive change produces positive results, and in getting to know Ric, I found a positive leader, perfectly positioned to pioneer our ongoing innovation,” said Jeff Sinelli, Which Wich Founder and Chief Vibe Officer. “I’m thrilled to have him among our senior leadership team at Which Wich.”
Scicchitano brings with him an impressive restaurant pedigree. His career headlines include leadership positions with Corner Bakery Café, where he served as one of the brand’s first employees. After graduating from New York’s Culinary Institute of America with a degree in culinary and baking, Scicchitano immediately went to work for Richard Melman, an innovative restaurateur that both Sinelli and Scicchitano share an admiration for. Scicchitano was part of the core team bringing Melman’s newest concept, Corner Bakery, to life where he created updated menus. As the Corner Bakery brand evolved, so too did Scicchitano’s role.
In 2002, Scicchitano was promoted to vice president of food and beverage, where his responsibilities included menu strategy and culinary development. In addition to creating and perfecting new menu items and ensuring current items were on trend and innovative, Scicchitano was also responsible for the purchasing of all food, beverage and packing needs. After 25 years with Corner Bakery, Scicchitano ended his tenure in the role of executive vice president, after helping to make the brand a household name.
Now, backed by more than two decades of experience, Scicchitano is poised to bring his unique expertise to his new role with Which Wich. Sharing a restaurant hospitality pedigree similar to Sinelli’s, Scicchitano is eager to work alongside Which Wich’s founder to continue its fresh, forward-thinking attitude.
“During my previous tenure, I went outside the box to implement ideas that make brands exciting and impactful, while working closely with marketing, supply chain and our development teams to implement impactful structural changes,” Scicchitano said. “I have a passion for great brands that serve great food. That’s the core of the business we’re in, and we accomplish it one guest at a time, one sandwich at a time. It’s the perfect time to take that vision to Which Wich, an exciting and rapidly growing brand with so much potential ahead. My mission is to build on the swagger behind this innovative brand.”
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their “2014 Best Franchise Deals” and Forbes listed Which Wich as one of their 2014 “30 Best Franchises To Buy.” Which Wich is also the recipient of the 2015 Nation’s Restaurant News MenuMasters “Healthful Innovations” award. Which Wich currently has more than 400 locations open and an extensive pipeline of development in 39 states and 11 countries. For more information, visit www.whichwich.com.