Wholesome! Foodservice Line Debuts at the National Restaurant Show



Wholesome! Foodservice Line Debuts at the National Restaurant ShowWholesome! the leading North American brand of Organic, Fair Trade and Non-GMO sugars and sweeteners, will debut its new foodservice brand line at the National Restaurant Association show on May 16-19, 2015 in Chicago, IL (Booth# 10427). Formerly known as Wholesome Sweeteners, the company recently underwent a rebranding and unveiled its new name, logo and package design at the Natural Products Expo West show in February. Wholesome! and its foodservice sales and distribution partner, Diamond Crystal Brands, will be showcasing organic sweetener solutions for all restaurant operations. With a broad assortment of granulated and liquid sweeteners in sizes ranging from single-serving packets to bulk packaging, the rebranded foodservice line will be available in fall 2015.

Wholesome! Foodservice Line Debuts at the National Restaurant ShowThe Wholesome! brand’s most popular items are its single-serving sweetener packets. Offering packets of Organic Cane Sugar, Natural Raw Cane Turbinado Sugar, Organic Blue Agave and Organic Stevia, these items are perfect for coffee shops, restaurants, cafeterias, hotels or any business that offers beverage service. Sample packets will be available at the Wholesome! booth’s coffee beverage station.

Another key item is Wholesome! Organic Blue Agave. It’s a pure, natural sweetener extracted from the core of the Blue Agave plant. It has a delicious sweetness that hasn’t been watered down and it’s low glycemic, so it does not affect blood sugar. The syrup dissolves quickly in hot and cold beverages and is ideal for sweetening warm coffee, hot tea, smoothies, iced tea, or cocktails. Wholesome! will be serving cocktails and lemonade sweetened with Organic Blue Agave at the booth and the first 2,000 visitors will receive a cocktail recipe book with 18 recipes that feature Wholesome! Organic Blue Agave.

Wholesome! Organic Blue Agave is Certified USDA Organic and Non-GMO and is also Vegan, Kosher and Naturally Gluten-Free. It comes in 23.5oz, 44oz, 1 and 5 gallon jugs containers. It’s also sold in a convenient 750 mL bottle that can fit perfectly in a bar well or on a coffee counter.

For a full list of pack sizes and product selection, please contact Diamond Crystal Brands, Inc. at 1(800) 654-5115.

Wholesome! believes that life is sweeter when you pour your whole heart into all that you do. Formerly known as Wholesome Sweeteners, the Wholesome! brand is a leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys. Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $10 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay. Visit WholesomeSweet.Com or contact Customer Service: 1(800) 680-1896 or CS@WholesomeSweet.Com. Wholesome!™ is a trademark of Wholesome Sweeteners, Inc.

If there were one word to describe what Diamond Crystal Brands is all about, it would be solutions. With every product in its ever-growing portfolio, Diamond Crystal Brands delivers a solution that is innovative, collaborative and value-added. Diamond Crystal Brands is the leader in portion control, flavor enhancement products for the foodservice industry driven by strong trustworthy brands like CAFÉ DELIGHT, SKIPPY , TREEMONT FARMS, HERDEZ, FLAVOR FRESH.