Why Millennials Are Hooked on Chain Restaurants



Why Millennials Are Hooked on Chain Restaurants

Millennials are known for having a strong penchant for experience, in all forms of the word. Many prefer dating over settling down, job-hopping over corporate climbing, travel experiences over shoe collections. So, they must adore obscure diners and off-the-grid caf├ęs, right? Perhaps. But what millennials really can’t get enough of is chain restaurants.

The latest EquiTrend Report from Harris Poll found that millennials, shaping the trends of the U.S. brand landscape, rank restaurant chains higher than older generations do. Millennial favorites, as indicated by the Harris Poll’s “Brand of the Year” awards, are as follows: In the burger category, Five Guys packed the most sizzle; in the chicken restaurant category, Chick-fil-A; the Cheesecake Factory was the top-ranking casual dining restaurant; Starbucks beat out Dunkin’ Donuts in the coffee and quick service restaurant category; Moe’s Southwest Grill won over Chipotle as fast casual Mexican; Ben & Jerry’s ranked as the favorite ice cream and froyo shop; Papa John’s came in first for pizza brands, and Subway beat out Panera Bread as the top sandwich shop.

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