Quick Service Restaurant Branding Expert Joins Corporate Team
Wienerschnitzel, the world’s largest hot dog chain, announces the appointment of Doug Koegeboehn as Chief Marketing Officer; joining the Irvine-based company with more than 20 years of marketing experience in the quick service restaurant industry. Koegeboehn will lead brand, marketing, digital, menu, and overall communications strategy efforts. He will also oversee the newly-formed Visionary Department, a forward-thinking marketing division dedicated to building brand loyalty among younger generations.
Koegeboehn begins his new role, already with decades of Wienerschnitzel brand experience, most recently serving as Group Account Director at DGWB Advertising, Wienerschnitzel’s advertising agency of record based in Santa Ana, California. Beginning on the Wienerschnitzel account in 1995, his marketing support runs the gamut, from developing annual ad plans and promotions, to menu strategy, and even dreaming up new products. While at DGWB, Koegeboehn also led nationally-recognized accounts including California Avocado Commission, Yogurtland, Dole, and El Pollo Loco.
“I am beyond excited about my new role on Wienerschnitzel’s management team because I absolutely love the brand and I’m committed to helping take this beloved iconic brand to the next level,” said Koegeboehn.
Koegeboehn is a graduate of California State University, Fullerton, and currently resides in Aliso Viejo with his wife and two children.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez LLC.