Wingstop Challenges Fans to Create Next National TV Commercial

Make “No Bones About It” – The Wing Experts are searching for the next great Wingstop television commercial and the search begins with their biggest fans.

The award-winning wing chain with more than 520 locations recently launched its first video contest, which invites wing fanatics to submit a 30-second video showing off why they love Wingstop boneless wings.

Featuring a prize that even boneless fans will love, the winning contestant will receive $10,000, or, in this case, 10,000 “bones,” along with their spot showcased as the next national Wingstop commercial.

“There’s definitely a friendly rivalry between traditional wing lovers and those fans who crave our boneless wings,” said Jason McEachern, vice president of technology at Wingstop. “This contest is a chance for those boneless wing fanatics to show us why they love one of our signature products in a fun and creative way.”

The “No Bones About It” contest runs now through October 1 when Wingstop spokesman and Hall of Fame Quarterback Troy Aikman will select the top five finalists, and then wing fans will select the grand prizewinner.

Fans can download the Wingstop logo and boneless wing footage to supplement their entry at No Bones About It. More information is available at or

For Wingstop franchise information, please visit

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit, or