Wok Box Announces New Key Operational Hires



Canada’s predominant Asian quick service restaurant is pleased to announce the appointment of a Chief Operating Officer and two Regional Directors.

Al Story, the newly appointed COO, comes with a wide range of franchise system experience including Cara Foods, Boston Pizza, and the Keg. Story will be responsible for driving franchisee support programs, new and feature menu roll-outs, and oversight of brand compliance within the franchise community.

Lars Fredborg and Nelson Wong have joined Wok Box as Regional Directors. Fredborg’s prior experiences are with Darden Group, Boston Pizza, and the Keg. Wong has a lifetime of experience in restaurants including working with Pizza Hut, Taco Bell, and Panago Pizza franchisors. The new Regional Directors will help Wok Box franchise partners improve their business operations.

“We are very excited about Al, Lars and Nelson joining our team as their personalities and experiences will complement our existing team very well,” says Scott Bender, CEO. “Our commitment to the franchise system is clear: we will hire the best to support the Wok Box restaurants and continue to provide our customers great products and experiences.”

Wok Box is one of North America’s fastest growing quick service restaurants, offering freshly cooked and healthy Asian cuisine through over 60 locations. Its sauces and dishes are inspired by a wide variety of Asian influences including the use of authentic spices, natural products, and high quality ingredients.  For more information, please visit http://wokbox.ca.

It will soon open up USA locations in Oregon and Arizona in the first half of 2012.