Zaxby’s Announces New Chief Marketing Officer

Zaxby's Announces New Chief Marketing Officer

Joel Bulger

Zaxby’s Franchising LLC is excited to announce that Joel Bulger has joined the company as the company’s first Chief Marketing Officer. In this new role, Joel will lead the marketing team to strengthen digital and social platforms and drive results through advertising and strategic partnerships.

“We took our time finding the ideal candidate,” said CEO and co-founder Zach McLeroy. “After an extensive search, we are confident that Joel is the right person to help take Zaxby’s branding and marketing to the next level.”

Joel is a 25-year industry veteran, most recently serving as Johnny Rockets’ chief marketing officer. Before that, he held senior marketing leadership positions with several restaurant brands, including Wendy’s, Church’s Chicken, Moe’s Southwest Grill, and Darden Restaurants.

Joel has a B.A. in Journalism and Advertising from the University of Georgia and holds an M.B.A. in International Business from Mercer University’s Stetson School of Business and Economics.

“I’m excited to join the Zaxby’s family,” Joel said. “Even when I lived on the west coast, I remained a fan. It’s an amazing brand with a history of quality, culture and growth.” Zaxby's Announces New Chief Marketing Officer

Enjoying great chicken in an atmosphere where you could be yourself? That’s what childhood friends Zach McLeroy and Tony Townley wanted to achieve when they founded Zaxby’s back in the 1990s. Many years and locations later, Zaxby’s is still delivering on that promise: to serve delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where we welcome customers as friends. As of April 2018, Zaxby’s has grown to nearly 900 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit