Zaxby’s Franchising, Inc. has launched a new franchising website at ZaxbysFranchising.com. Featuring a crisp design and easy-to-navigate layout, the new site leverages high-quality multimedia elements including video vignettes from Zaxby’s co-founders Zach McLeroy (President & CEO) and Tony Townley (Executive Vice President), as well as executive leadership Robert Baxley (Chief Operating Officer) and Blake Bailey (Chief Financial Officer).
The launch of the new ZaxbysFranchising.com was prompted by an increased demand for franchise information and coincides with an intensified focus on expansion outside of the brand’s current primary footprint in the Southeast.
“We designed the new ZaxbysFranchising.com to illustrate the heart, soul and culture of Zaxby’s and the brand’s proven history of successful franchising,” said Amy Camp Pritchett, senior director of franchise administration for Zaxby’s Franchising, Inc. “As more and more potential licensees across the country discover Zaxby’s as a business opportunity, we wanted to ensure that we highlighted some of the exceptional stories of success across our system and made finding information about joining our licensee family as easy as possible.”
The website also includes all of the information needed to help potential licensees discover the Zaxby’s brand including:
- Video testimonials from a diverse group of current Zaxby’s licensees providing real-world insight into what it’s like to own a Zaxby’s;
- Detailed and comprehensive information on licensee support including Marketing, Development Assistance, Menu Development and Training;
- Interactive market availability map making it easy for potential licensees to determine what markets are open for development and;
- General licensee qualifications and clear, step-by-step instructions to begin the application process.
Zaxby’s Franchising, Inc. worked with Georgia-based NovoLogic (novologic.com) to develop the new site.
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish. The company operates more than 570 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.