Nation’s Leading Upscale Brunch Restaurant Grows Franchise Footprint and Sees Record-Setting Revenues
Another Broken Egg Cafe, the award-winning, upscale ‘NextGen Casual’ daytime-only restaurant, is celebrating great growth and record-setting sales during the first six months of the year.
“We’ve hit the ground running in 2022, after a successful 2021” said Paul Macaluso, CEO and President of Another Broken Egg Cafe. “We are seeing significant momentum in on our franchise and corporate cafe growth efforts. We have already hosted several Discovery Days for prospective franchisees, signed agreements with new franchisees and signed leases for 10 new cafes. We are energized and ready to power through the rest of 2022, securing even more development opportunities with operators looking for an innovative and profitable day-part brunch concept that offers a better quality of life for their managers, servers, kitchen staff and, for themselves.”
With more than 80 locations open across 15 states, and nearly 20 currently in development, growth has come through a mix of franchise and corporate-owned cafes, and will continue in that fashion. In recent months, Another Broken Egg Cafe has opened locations in Guntersville, Alabama; Columbus and Sandusky, Ohio; Port Orange, Florida, Gilbert, Arizona and Lexington, South Carolina.
Known for its chef-inspired dishes with an artisanal flair that are “craveably” delicious, and mixologist-hosted full bars serving today’s trending tastes, the brand is capitalizing on the popularity of the brunch category and expanding its reach into new markets, including recent agreements to open cafes in Fulton, Maryland, El Paso and Austin, Texas, Biloxi, Mississippi and further development in the state of Virginia.
America’s love for brunch continues to grow as individuals are looking for more than just a meal but a dining destination that offers a great overall experience. As a result, Another Broken Egg Cafe has seen positive revenue escalation since late 2020.
Average-unit volumes have climbed from $1.5 million at the end of 2019 to $1.85 million at 2021’s exit, a 22.6% same store sales increase vs 2019; and EBIDTA margins have improved to 19.1% for the top 25% of corporate cafes. According to studies from Allied Market Research, the global breakfast food market size is projected to reach $729.5 billion by 2030, for a compound annual growth rate of 6.3% from 2021 to 2030.
“We’ve made some significant changes over the last few years to ensure we are the leading full-service ‘NextGen Casual’ brunch concept,” said Jeff Sturgis, Chief Development Officer at Another Broken Egg Cafe. “We’ve updated our restaurant design to better serve off-premise without detracting from the onsite dining experience and invested in technology to enhance our efficiency and the guest experience, while also demonstrating the brands viability and adaptability”
Another Broken Egg Cafe creates an indulgent brunch experience for its guests, featuring a menu that is loaded with fresh ingredients, creative recipes and seasonal features – from traditional Southern favorites like Shrimp ‘N Grits or Crab Cake Benedict, to sweet temptations like Bourbon Street Pancakes or a Cinnamon Roll French Toast that’s to die for. Additionally, the cafes offer a warm, yet lively and modernized environment where food and beverages, including a full bar and specialty mimosas and bloody marys, come together to create a highly attractive environment.
Growth momentum in 2022 and beyond builds on the resilience Another Broken Egg Cafe has displayed during the most challenging times for the restaurant industry. The brand offers a unique opportunity to leverage the increasingly popular brunch daypart while offering a better quality of life for their managers, servers, kitchen staff, and, for themselves with 49 hours of operation per week between the hours of 7 a.m. and 2 p.m.
For more information about franchising opportunities, please visit anotherbrokeneggfranchise.com.
Another Broken Egg of America Franchising, LLC is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. Another Broken Egg Cafe is one of the fastest-growing daytime-only franchised concepts in the country, with more than 80 locations in 15 states and dozens more in development. With over 25-years’ experience in the daytime cafe category, the company was honored in July 2021 by Franchise Business Review as one of its 30 Top Food Franchises to Own based on the survey feedback of existing franchisees. FSR magazine named Another Broken Egg Cafe its Breakout Franchise Brand of the Year for 2020, and FSR Magazine ranked Another Broken Egg Cafe among its 10 Best Full-Serve Restaurant Franchise Deals for 2019. The brand is well-positioned for expanded growth with a new prototype, re-engineered menu and bar of the future initiatives designed to drive incremental sales and profits for the individual cafes.
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