Nation’s Leading Upscale Breakfast, Brunch, and Lunch Restaurant Brand Bolsters Dynamic Leadership Team Amidst Impressive Growth Efforts
Another Broken Egg Cafe, the award-winning, upscale breakfast, brunch and lunch restaurant, announced today the promotion of existing team members Brandy Blackwell and Tom Robertson to the positions of vice president of marketing and chief operating officer, respectively.
Blackwell joined the Another Broken Egg Cafe team in May of 2022, bringing her extensive knowledge of brand marketing, digital marketing and off-premise from previous positions with notable brands such as Jimmy John’s, Dunkin’, McAlister’s Deli and Tijuana Flats Tex-Mex. Promoted after only six months, Blackwell will continue to oversee all national and local store marketing strategies, as well as the brand’s approach to culinary and beverage innovation.
“I am honored to be a part of the Another Broken Egg Cafe team. We have an amazing story, and have only just begun to scratch the surface of our potential,” said Blackwell, who is spear-heading initiatives to increase the brand’s investment into new digital media channels in 2023. “With a tremendous amount of momentum and plenty of runway ahead of us, I am looking forward to contributing to the continued success and growth of the company.”
Likewise, Robertson’s contributions to the brand have earned him continuous recognition throughout his five years with Another Broken Egg Cafe. Initially brought onboard as a regional franchise consultant in 2018, he quickly rose through the ranks to vice president of operations by the end of 2021. His penchant for identifying and leading several new critical operations initiatives for the brand, including a labor efficiency study, improved labor model and the rollout of a food cost management system, stems from the time he spent in various company and franchisee-focused roles at restaurant concepts including Applebee’s and Huddle House.
“Though my role has changed as COO, I can assure you that my plans to constantly improve our operational performance and deliver inspired guest experiences have not,” said Robertson. “I am thrilled to continue to play a role in promoting this amazing brand, culture and talented team at all levels of the organization. We are just getting started here at Another Broken Egg Cafe, and I can hardly wait to see what we accomplish next.”
Another Broken Egg Cafe’s growing leadership team is rapidly making headway toward its goal of expanding the brand’s footprint nationwide. Further cementing its status as a leading player in the “NextGen Casual” category, the daytime-only restaurant wrapped up 2022 with 82 open cafes, eight new franchise groups, 20 signed leases and 13 cafes under development. It is projected to more than 15 new cafes in 2023.
For more information on the Another Broken Egg Cafe franchise opportunity, please visit anotherbrokeneggfranchise.com.
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