Applebee’s sense of humor in advertising and its system-wide brand revitalization – including an ongoing look-and-feel update of more than 1,900 restaurants throughout the United States – are noted by Fast Company as keys to the brand’s success.
“As America’s great American neighborhood grill and bar for more than 30 years and a fixture in communities across the country, Applebee’s is committed to building on our strengths and recognizing that we can always get better,” said Applebee’s President Mike Archer. “We and our franchisees view tomorrow as another opportunity to do whatever it takes to make sure that we see our guests every day. We are honored that Fast Company has recognized us as an innovative brand.”
According to Fast Company, the Most Innovative Companies initiative is the publication’s most significant, high-profile editorial effort of the year. Fast Company’s editorial team spends months gathering and sifting data to identify enterprises that exemplify the best in business from across the economy and around the globe. This year’s honorees include other major brands like Nike and Amazon.
Fast Company’s Most Innovative Companies issue is on newsstands now, and the 2013 list of Most Innovative Companies is available at www.fastcompany.com/MIC and on Fast Company’s mobile app.