Unbox Pretzel Treats and Exclusive Merchandise in Eight Markets Worldwide
Pretzel fans and young adventure-seekers have something special to look forward to this month. Auntie Anne’s, part of the Atlanta-based GoTo Foods family, is launching its very first worldwide brand team-up with DreamWorks Animation’s hit series Gabby’s Dollhouse. The limited-time event brings custom menu items, specialized packaging, and family-focused promotions to participating locations across Australia, Ireland, Mexico, South Korea, Taiwan, the United Kingdom, and the United States (including Guam and Puerto Rico).
Each region will showcase its own unique spin on the partnership with tailored food options and promotions. The activation stands as the largest partnership rollout in company history.
“Families have always been at the heart of the Auntie Anne’s brand, and Gabby’s Dollhouse celebrates the same curiosity, imagination and joy that our guests love,” said Kerri Christian, Senior Vice President of International & Retail Channels Marketing at GoTo Foods. “Launching this first-ever global partnership gave us the opportunity to create unique experiences while bringing a magical collaboration to fans around the world.”
Exclusive Kids Meals and International Perks
In the United States, guests can order the new Cat-tastic Kids Meal or request the Dollhouse Delivery experience. The kids meal packs eight Pretzel Nuggets, a small drink, a dipping sauce, and a collectible Gabby’s Dollhouse headband inside a custom box styled after the show’s iconic dollhouse.
Over seas, participating international locations are running the Purr-fect Pairing promotion. Guests who buy a lemonade and pretzel combination score a free collectible headband.
Created by Traci Paige Johnson and Jennifer Twomey, the popular mixed-media show debuted on Netflix in 2021. It mixes live-action clips with animated cat characters to encourage creative thinking and learning. The property has expanded into toys, apparel, music, a mobile app, theme park attractions, and an upcoming feature film.
The special menu additions kick off August 5 in the United States and August 31 internationally, available while supplies last. Because each country offers distinct options, guests should double-check details with their local counter.
Established in 1988, Auntie Anne’s is famous for hand-twisting and baking fresh golden pretzels right in front of customers. As of March 29, 2026, the chain operates over 2,100 locations across the U.S. and 28 countries, including venues in shopping malls, outlet centers, airports, universities, travel plazas, military bases, and food trucks.
To find participating locations or place delivery orders, visit AuntieAnnes.com.
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