Award-Winning Brunch Spot to Open Second Omaha Restaurant

Award-Winning Brunch Spot to Open Second Omaha Restaurant

The daytime café will open on Saturday

Award-Winning Brunch Spot to Open Second Omaha RestaurantFirst Watch Restaurants, the popular breakfast, brunch and lunch concept, today announced that it will open the doors to its newest Omaha restaurant this Saturday, September 16. First Watch will open at 7 a.m. at 2855 South 168th Street, in a space that formerly operated as The Egg & I, and it will employ about 25 people. The restaurant will be the second First Watch restaurant opened by Cutchall Management Company, an Omaha-based franchise group that also owns three The Egg & I restaurants in the area.

“We always felt that First Watch would be a great addition to the Omaha foodie scene, and ever since we first opened here in 2014, the community has welcomed us with open arms,” said Greg Cutchall, owner of Cutchall Management Company. “It’s an honor to introduce First Watch’s innovative, award-winning menu items to another restaurant in Omaha.”

Award-Winning Brunch Spot to Open Second Omaha Restaurant

Avocado Toast

Award-Winning Brunch Spot to Open Second Omaha Restaurant

Farm Stand Breakfast Tacos

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Sockeye Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant on 168th Street will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Omaha will also offer options from the restaurant’s Fresh Juice Bar, juiced in-house daily using only the freshest fruits and vegetables. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

The new restaurant will open with First Watch’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the UniteAd States with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 85 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit