New location follows successful opening on Sheikh Mohammed Bin Rashid Boulevard
Bennigan’s, one of the most iconic American restaurant brands, opened its second location in the UAE on March 22. The chef-driven neighborhood restaurant chain renowned for its generous portions and Irish hospitality is now serving its unique American fare to guests in the world-famous Dubai Mall. The newest Bennigan’s is situated along the Dubai Fountain Promenade across from the famous Dubai Mall Waterfall.
Operated by Dynamic Hospitality, a food and beverage investment company owned by the Al Aroud Group conglomerate, the newest location follows the highly successful UAE debut of the Bennigan’s brand in the Claren’s building on Sheikh Mohammed Bin Rashid Boulevard.
“We were confident that Bennigan’s would appeal to the diverse Dubai dining culture when we opened our first location in January, and our confidence has been rewarded,” said Saleh Al Aroud, Chairman of Al Aroud Group. “Business has been excellent to date, and our new location in the world’s largest mall gives us the opportunity to share our outstanding food and hospitality with a new group of guests from the UAE and around the world.”
Bennigan’s offers a wide selection of American fare, including signature Certified Angus Beef hand-cut to suit the guests’ preferences, as well as its world-famous Monte Cristo, a lightly fried, triple-decker turkey, turkey ham and cheese sandwich served with raspberry preserves. Its customized beverage menu includes a wide variety of Mocktails, Smoothies, Margaritas and Mojitos featuring favorites such as the Mango Blossom, Banana Berry Bounce and the Peach on the Beach.
The Al Aroud Group is planning to open a third Bennigan’s location in the new extension of Sahara Centre in Sharjah in the summer of 2013.
“We are genuinely honored to partner with the Al Aroud Group, and we are very excited to expand our presence in the UAE,” said Bennigan’s CEO Paul Mangiamele. “Our brand is one of the fastest-growing casual dining chains in the world, and it is because of outstanding franchisees like Mr. Aroud that Bennigan’s is becoming synonymous with outstanding food, service and hospitality.”
Founded in Atlanta, Georgia, USA in 1976, Bennigan’s is committed to delivering memorable dining experiences to every guest, every meal, every day. Its Legendary Irish hospitality is redefining casual dining across the United States and in locations throughout Mexico, Central America, Asia and the Middle East.
“Bennigan’s is one of the few American brands that is just as popular overseas as it is at home,” said Bennigan’s Vice President of International Operations Shawn Finn. “Our menus vary only marginally from country to country, and we are blessed to be working with model franchisees like Al Aroud Group that ‘bleed green’ and are as relentlessly focused on providing Legendary service as we are.”
Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food and warm, friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team “bleeds green” and demonstrates a 25/8 focus to support its franchise community. Bennigan’s focus on reinvention, flexible prototypes, innovative food, Legendary service and other sales-generating initiatives has resulted in explosive growth both domestically and internationally. For more information, visit www.bennigans.com or call 855-GOT-BENN.
The Al Aroud Group, whose investment list includes airline, information technology, real estate development, advertising, marketing, and event management companies, has invested Dhs200m in the food and beverage industry in the UAE and the MENA region through Dynamic Hospitality.