Burger King Worldwide, Inc. (NYSE: BKW) invites guests in Boston to discover why TASTE IS KING from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper sandwich and hot, crispy fries, delivered to the address of their choosing.
“BK Delivers is already performing well in New York, Miami, Houston, Los Angeles, Chicago, San Francisco Bay Area, Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver. As its popularity has grown, we have seen an increasing demand for the program in other markets,” says Petru Pusta, Director, Retail Innovation, Burger King Worldwide, Inc. “This expansion was an easy decision as Boston has some of our most loyal guests and the Burger King brand is excited to offer them the opportunity to enjoy the food they love, delivered to them in the comfort of their home, dorm or office.”
BK Delivers allows guests in the delivery zone to customize and order their BK favorites simply by visiting BKDelivers.com from a computer or mobile phone or by calling toll free 1-855-Order-BK (855-673-3725). Guests receive hot food that is hot, and cold items that stay cold, thanks to BK proprietary thermal packaging technology, all without leaving the comfort of their home or office. Best of all, the system remembers guests’ orders for simple, one touch ordering with each subsequent order.
Today, BK Delivers has 1 live delivery restaurant in Boston serving Dorchester, Roxbury, Franklin Field North & South, Ashmont, Washington Park, Grove Hall, St. Marks, West Codman Hills/Lower Mills, Highland Park and Dudley Square. This initial location will serve as a training ground for the market; allowing operators to understand the intricacies of the system and to train their crew members prior to expanding the offering to other locations. Burger King brand plans to open two more BK Delivers sites in the Boston area within the next 2-3 weeks and two more this summer.
There are a wide variety of markets in which guests and franchisees have shown tremendous interest in receiving BK® Delivers. The company is looking to expand and would like its guests to have input on its direction. For those guests who don’t live in the Boston area, that would like to know when BK Delivers comes to them, please visit BKDelivers.com and log your zip code to let the Burger King brand know where you live; then simply add your email address to get alerts once BK Delivers arrives in your area.
BK Delivers is currently available in Phoenix, Denver, New York, Miami, Houston, Las Vegas, Sacramento, Chicago, Los Angeles, San Francisco Bay Area and greater Washington, D.C. It has shown wide scale traction since its inception, including the ability to attract and maintain loyal customers with an amazing loyalty program that offers up FREE sandwiches and exciting news about the BK® Delivers program.
With a minimum food order of $10, guests can choose from a wide variety of long-time favorites, as well as the recently returned Summer BBQ lineup. “Our Burger King family loves the outdoor grilling season,” said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide, Inc. “Seeing the success we had with our initial BBQ menu last year, we wanted to expand upon our regionally inspired offerings and provide our guests with Summer BBQ flavors fresh off the grill.” With a line-up of thirteen mouth-watering menu items, featuring the Carolina BBQ Whopper sandwich, Memphis BBQ Pulled Pork sandwich, Boneless Rib sandwich, OREO Shakes and frozen lemonades. Of course, don’t forget the brand’s signature Whopper sandwich, as well as the Original Chicken Sandwich and real fruit smoothies. Orders can be placed during delivery operating hours of 11 a.m. until 10 p.m. Delivery must be to a physical address that falls within a delivery zone of a participating restaurant. Delivery times and prices vary by location.