After 25 years, C3, a Family and Kids Marketing and Design Agency, has rebranded to commemorate this milestone.
“The entire process took about nine months from kick-off to rollout,” said Ian Davidson, Senior Manager, Brand Insights. “It was more than an identity exercise. It was a full discovery process about who we were, why it mattered and what value it would bring to colleagues and clients. In the process, we had extensive conversations about our company DNA, our vision, our attributes and even re-articulated our differentiation within the marketplace.”
As a result, the company has expanded their focus, moving from specializing in child education and entertainment promotional product to family experts in the arenas of brand affinity and driving family traffic.
“The business was founded as a best-in-class product provider with a focus on rigorous safety regulations and value-added creative execution. Our new direction focuses on consumer-driven insights to spark compelling ideas that connect with families, driving business and building brand affinity,” said Shad Foos, Vice President of Client Services.
As part of the brand relaunch, C3 unveiled its new mantra—Play Courageously. It is an invitation for clients to see families as a viable revenue stream, and for C3 to craft inspired ideas that push boundaries.
“Play Courageously reminds us to embrace ideas from all areas of the company and invite each employee to find their passion and live it out day-to-day,” Foos said.
C3 | Creative Consumer Concepts is a leading family and kids marketing and design agency, collaborating with national and international brands in the restaurant, retail and hospitality industries. We value families, and we exist to demonstrate the value of families for our client partners. C3 builds connections through consumer insights, strategic platforms and dynamic design in the form of comprehensive consumer-facing programs, communications, promotions, products and distribution solutions to make a noticeable difference and deliver measurable results. http://www.c3brandmarketing.com.