Building upon its brand rejuvenation strategy which includes breakthrough marketing and product development, growing customer satisfaction, and heightened operational execution, the Captain D’s team has built a fast moving ship that capped off the First Quarter of 2012 with an 8.5 percent same store sales increase in company restaurants and a 7.7 percent same-store sales increase in franchised restaurants.
Equally impressive for the fast casual seafood chain that operates and franchises 527 restaurants in 25 states is the fact that both company and franchised restaurants each established new weekly sales records during February.
“Our same-store sales success is a true example of all people of the D’s brand working together to enhance our guest experience. Our customers are showing us their approval with their increased visits,” said Phil Greifeld, CEO of Captain D’s.
“We are very proud of our brand’s success,” Greifeld said. “It is very exciting and we have much more success in front of us. At D’s, we do what is best for our guests and our brand! By embracing our core value, the success of the D’s brand will continue to grow.”
Captain D’s continues to build upon its success that began in 2011, when the chain produced its first systemwide same-store sales increase in eight years! Under new leadership, the brand has been strategically invested in the future of its business – including investments in upgraded corporate and field talent, investments in improving its core products, investments in new restaurant equipment as well as a re-engineered operating line and the development of new facility décor and designs.
“We have a terrific brand support by a highly talented people that will take D’s to new levels of success in the coming year,” Greifeld said.
Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises 527 restaurants in 25 states, plus military bases around the world. Captain D’s offers its customers great seafood at reasonable prices in a relaxed environment. Captain D’s restaurants serve a widely varied seafood menu that includes freshly prepared entrees, and the company’s signature hand-battered fish which is prepared to order to ensure freshness. The restaurants also offer premium-quality grilled fish, as well as shrimp, chicken, an expanded selection of home-style side dishes, hushpuppies, desserts and freshly brewed, southern style sweet tea, a Captain D’s favorite. Please visit http://www.captainds.com.