It’s time to toast to a true Texas tradition. Dickey’s Barbecue Pit is officially celebrating 85 years of serving Legit. Texas. Barbecue. To mark this milestone, the brand is debuting a new, limited-edition Big Yellow Cup that honors its family heritage. This commemorative release is the first in a series of tribute cups launching this March, inspired by the belief that life should always be “Big Yellow Cup half full.”
Collect the 85th Anniversary Series at Dickey’s Barbecue Pit
Available for $3.99 throughout March and April, guests can pick up this latest kitchen cabinet staple at any participating restaurant while supplies last. This is just the beginning of the celebration, as Dickey’s Barbecue Pit plans to release four more commemorative, limited-edition cups throughout the year to honor eight decades of slow-smoked excellence.
Exclusive Rewards and Giveaways
Fans of the iconic yellow cup should mark their calendars for Thursday, March 12. On this day, the restaurant is offering a FREE drink with the purchase of any Classic sandwich or the new Smoked Ham and Cheddar sandwich.
To redeem this app-only offer, guests can use the following steps:
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Add a Classic sandwich (such as Brisket, Pulled Pork, or Polish Kielbasa) to the cart.
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Alternatively, select the new Smoked Ham & Cheddar sandwich featuring savory cheese sauce.
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Use the code BYC85 at checkout to enjoy a free drink.
“To build a family legacy spanning 85 years is nothing short of remarkable,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Our Big Yellow Cup became an instant hit when we first introduced it back in the 1980s. We’re proud to have sold millions and smile knowing it’s a kitchen cabinet staple in homes across the globe.”
Support First Responders with Dickey’s Barbecue Pit
As part of the anniversary, the brand is continuing its mission to give back. A portion of the proceeds from every cup sold will be donated to The Dickey Foundation. This organization supports first responders across the U.S. by providing essential safety equipment, protective armor, and rescue gear.
Founded in 1941 by World War I Veteran Travis Dickey, the franchise remains the world’s largest barbecue concept. For more information, visit Dickeys.com. For franchise opportunities, visit DickeysFranchise.com.
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